Manager Strategy and Performance

About ADA ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Job Summary: The Performance Marketing Ops Manager is responsible for leading and optimizing our digital advertising efforts across multiple platforms. This role requires a strong technical background in performance marketing, experience managing budgets and analytics, and the ability to mentor and guide juniors team members.

Key Responsibilities:

• Advanced Channel Expertise: Execute and optimize campaigns across multiple channels, including Google Ads, Meta Ads, DV360, Twitter, TikTok Ads, LinkedIn Ads, and other emerging platforms. Hands-on experience in managing and scaling campaigns across these platforms is required. Experience with Shopee & Lazada Ads is a plus.
• Data & Analytics: Leverage data analysis to understand user journeys, utilizing ad tags/pixel generation & implementation and campaign reporting from all ad platforms to drive data-driven decisions. Experience with web analytics tools (Google Analytics) and MMPs (Branch, Adjust).
• Audience Segmentation & Targeting: Create and optimize custom audiences, lookalike audiences, and retargeting audiences to maximize engagement and conversions.
• Budget & ROI Management: Oversee ad spend across platforms, ensuring optimal allocation for maximum return on investment. Ensure campaigns are executed with precision and within budget constraints.
• Process & Efficiency Improvement: Establish best practices for campaign execution, optimize workflows, and ensure operational efficiency within the team.
• Automation & Reporting: Develop and implement automated reporting solutions to streamline campaign performance tracking. Leverage data visualization tools to provide actionable insights and improve decision-making.
• Mentoring & Team Management: Provide guidance and mentorship to junior team members, fostering skill development and knowledge sharing. Ensure smooth collaboration within the team and contribute to a supportive work environment.

Qualifications & Experience:

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: Proven experience in performance marketing, with a preference for candidates with a minimum of 4 years of experience in a related field.
• Time Management: Ability to manage multiple campaigns under tight timelines while maintaining high-quality execution.

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