Manager - Visual Merchandiser

Key Responsibilities

1. Visual Merchandising Strategy

• Develop and implement the overall visual merchandising strategy aligned with the brand's positioning and business objectives.
• Create seasonal and festive VM calendars for product launches, campaigns, and promotional activities.
• Establish and maintain visual merchandising guidelines and standards across all stores.
• Continuously introduce innovative display concepts that enhance the luxury shopping experience.

2. Store Experience & Visual Standards

• Lead the planning and execution of window displays, feature zones, counters, and premium product presentations.
• Ensure consistent visual standards across all retail locations.
• Optimize store layouts and customer flow to improve product visibility and shopping experience.
• Maintain high standards of lighting, signage, display materials, and store ambience.

3. Team Leadership

• Lead, mentor, and develop the Visual Merchandising Executive.
• Define VM execution schedules and priorities.
• Conduct regular store visits and VM audits.
• Provide coaching and feedback to ensure consistent execution of brand standards.

4. Campaign & Display Management

• Plan and execute visual merchandising for festive campaigns, bridal collections, new launches, and promotional events.
• Coordinate with Marketing to ensure seamless execution of in-store campaigns.
• Ensure timely installation and maintenance of all campaign-related visual elements.

5. Vendor & Project Management

• Manage external vendors for display fixtures, props, signage, fabrication, and printing.
• Review designs, materials, prototypes, and production quality.
• Monitor project timelines, budgets, and installation schedules.
• Build and maintain strong vendor relationships to ensure quality and timely delivery.

6. Exhibition & Event Visual Merchandising

• Lead visual planning and execution for exhibitions, events, and store activations.
• Design customer-focused display layouts that maximize engagement.
• Supervise installation, dismantling, and asset management for all events.

7. VM Asset Management

• Oversee inventory of visual merchandising assets, fixtures, props, and display materials.
• Optimize reuse of display assets across stores and events.
• Ensure proper maintenance and periodic audits of all VM assets.

8. Cross-Functional Collaboration

• Partner with Retail Operations to ensure consistent implementation of VM standards.
• Work closely with Marketing for campaign planning and execution.
• Coordinate with Category and Buying teams to prioritize product displays based on business objectives.
• Support new showroom launches, renovations, and store refresh projects.

9. Performance & Continuous Improvement

• Conduct regular VM compliance audits across stores.
• Monitor the effectiveness of visual merchandising initiatives through customer feedback, retail observations, and sales trends.
• Recommend improvements based on market trends, customer behavior, and competitive benchmarking.
• Present periodic reports and action plans to management.

Required Skills

Technical Skills

• Strong knowledge of luxury retail visual merchandising.
• Experience in jewellery or premium retail merchandising.
• Expertise in store planning, customer flow, and space optimization.
• Window display and campaign planning.
• Vendor and fabrication management.
• Adobe Illustrator, CorelDraw, Photoshop, and Microsoft Office.

Leadership & Business Skills

• Team leadership and coaching.
• Project and stakeholder management.
• Vendor negotiation and budget management.
• Strong communication and presentation skills.
• Commercial awareness with attention to detail.
• Creative problem-solving and planning abilities.

Preferred Industry Experience

Candidates from:

• Jewellery Retail
• Luxury Retail
• Premium Fashion
• Watches & Accessories
• Lifestyle Brands
• High-End Retail Chains

Key Performance Indicators (KPIs)

• Visual merchandising compliance across stores.
• Timely execution of seasonal and promotional campaigns.
• Consistency of luxury brand presentation.
• Customer experience and store presentation standards.
• Project completion within budget and timelines.
• Vendor performance and quality.
• Effective management and utilization of VM assets.
• Development and performance of the VM team.

Pay: ₹50,000.00 - ₹120,000.00 per month

Benefits:

• Provident Fund

Work Location: In person