Marcom AM/Manager

About the role

Key Responsibilities

Marketing Communications Strategy

• Develop and implement integrated marketing communications plans to promote company programmes, initiatives, and events.
• Drive awareness, engagement, and conversion through multi-channel marketing campaigns.
• Monitor campaign performance and provide recommendations for continuous improvement.

Brand Management

• Champion and safeguard IHRP's brand identity across all communication touchpoints.
• Ensure consistent messaging, visual identity, and brand standards across marketing materials, digital platforms, and corporate communications.
• Review and approve communication collateral to ensure alignment with organisational objectives and brand guidelines.

Content & Digital Marketing

• Develop and manage content strategies for websites, social media, EDMs, newsletters, videos, and other communication platforms.
• Oversee content creation, copywriting, and storytelling to engage target audiences.
• Manage digital marketing initiatives, including social media campaigns and marketing automation efforts where applicable.

Media & Public Relations

• Develop and execute media engagement strategies to secure positive media coverage across traditional, trade, and digital media channels.
• Build and maintain strong relationships with media partners and industry stakeholders.
• Lead the preparation of press releases, media statements, speeches, talking points, key messages, Q&As, and briefing materials.
• Manage media enquiries and support crisis communication efforts when required.

Events & Stakeholder Engagement

• Lead the communications and promotional strategy for corporate events, industry forums, conferences, and stakeholder engagements.
• Support event marketing campaigns to drive participation and engagement.
• Collaborate with internal and external stakeholders to ensure successful execution of outreach initiatives.

Analytics & Reporting

• Track, analyse, and report on marketing and communication performance metrics, including media coverage, campaign effectiveness, social media engagement, website traffic, and lead generation outcomes.
• Prepare regular dashboards and management reports to inform decision-making.

Partnership Management

• Establish and strengthen relationships with external partners, agencies, vendors, and industry stakeholders to amplify outreach efforts.
• Manage agency performance and ensure the delivery of high-quality marketing and communications initiatives.

Budget Management

• Support the planning, management, and monitoring of the marketing communications budget to ensure cost-effective utilisation of resources.

Other Duties

• Undertake any other duties and responsibilities as assigned by Management.

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Ideal Candidate Profile

Qualifications & Experience

• Degree in Marketing, Communications, Public Relations, Journalism, Mass Communications, Business, or a related discipline.
• At least 5–8 years of relevant experience in marketing communications, corporate communications, public relations, or brand management.
• Experience in integrated marketing campaigns across digital and traditional channels.
• Prior experience in membership organisations, professional bodies, public sector agencies, or education-related sectors would be advantageous.