MARCOM EXECUTIVE

Key Responsibilities

1. Marketing Communications, Content & Brand Management

• Develop and execute engaging marketing communications across social media, website, email, digital platforms, and offline channels.
• Manage the hotel’s social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Create compelling content including captions, graphics, photography, short-form videos, promotional materials, and campaign assets.
• Develop and maintain content calendars to ensure consistent and timely communication.
• Coordinate the development of marketing collaterals including flyers, posters, e-banners, brochures, advertisements, signage, and promotional materials.
• Ensure all communications consistently follow the hotel’s brand identity, visual standards, tone of voice, and positioning.
• Monitor digital trends, competitor activities, and consumer behaviour to identify opportunities for stronger brand engagement.
• Track content and social media performance and provide recommendations for improvement.

2. Digital Marketing, Website & OTA Review

• Manage and regularly update hotel website content, including promotions, packages, events, announcements, dining offers, visuals, and other relevant information.
• Ensure website content is accurate, engaging, current, and aligned with the hotel’s brand and marketing objectives.
• Assist in managing OTA platforms such as Agoda, Booking.com, Expedia, Trip.com, and other relevant online channels.
• Ensure hotel information, promotional content, descriptions, visuals, and offerings are accurate and consistent across digital platforms.
• Monitor guest reviews across Google, OTAs, TripAdvisor, social media, and other relevant platforms.
• Coordinate timely and professional responses to guest reviews and feedback.
• Analyze guest sentiment and recurring feedback to identify opportunities for service improvement and reputation management.
• Monitor website and online platform performance and prepare relevant reports.

3. Campaigns, Promotions, PR & Partnerships

• Assist in planning and executing integrated marketing campaigns, promotional activities, festive campaigns, hotel packages, and special events.
• Coordinate with Sales, Revenue, Food & Beverage, Rooms, Operations, and other departments to ensure effective campaign execution.
• Develop campaign communication materials, timelines, content, and supporting assets.
• Support public relations activities including press releases, media communications, hotel announcements, and publicity initiatives.
• Coordinate media visits, journalist engagements, photo shoots, influencer stays, and strategic collaborations.
• Identify and coordinate partnerships with relevant influencers, KOLs, content creators, media, and lifestyle partners.
• Monitor campaign, PR, and partnership performance through relevant engagement and commercial metrics.
• Prepare post-campaign reports and recommendations to improve future marketing initiatives.

4. Email Marketing & Guest Engagement

• Assist in developing and executing email marketing campaigns, newsletters, promotional emails, and guest communications.
• Create engaging subject lines, content, visuals, and calls-to-action that support engagement and conversion.
• Maintain and update marketing databases and email lists.
• Segment databases based on guest profiles, interests, preferences, and campaign objectives.
• Monitor email campaign performance, including open rates, click-through rates, engagement, and conversions where measurable.
• Develop communications that support guest retention, repeat visits, direct engagement, and brand loyalty.
• Coordinate with internal departments to ensure guest-facing communications are accurate and aligned with current promotions and offerings.
• Use guest insights and campaign data to improve future communications and marketing activities.

5. Events, Activations, Administration & Performance Reporting

• Assist in planning, coordinating, and executing on-site marketing activations, festive events, launches, promotional activities, and guest engagement initiatives.
• Liaise with internal departments, vendors, agencies, suppliers, and external partners to ensure smooth event execution.
• Ensure event branding, messaging, collateral, signage, and guest communications are aligned with the hotel’s marketing objectives.
• Provide on-ground marketing support during events and activations.
• Maintain marketing files, databases, campaign records, media contacts, influencer information, and digital assets.
• Assist in tracking marketing expenses, invoices, quotations, purchase orders, and campaign budgets.
• Prepare monthly marketing reports, campaign performance reports, social media reports, and management updates.
• Monitor key marketing KPIs and provide actionable insights and recommendations.
• Ensure all marketing activities are delivered accurately, professionally, and within agreed timelines.

Requirements

• Currently pursuing or recently completed a Diploma/Degree in Hospitality, Business, Marketing, Communications, Public Relations, or a related field.
• Good written and verbal communication skills in English and Bahasa Malaysia.
• Basic knowledge of Microsoft Office applications.
• Basic knowledge of social media platforms and digital content creation.
• Basic design skills using Canva, Adobe Creative Suite, or similar tools are an advantage.
• Basic photography, videography, or video editing skills are an advantage.
• Good organizational and coordination skills.
• Strong attention to detail and creativity.
• Willing to learn and take on new responsibilities.
• Proactive, responsible, and results-oriented.
• Able to work independently as well as in a team.
• Comfortable working in a fast-paced hotel environment.
• Willing to support events and marketing activities outside regular working hours when required.