Marcom Manager

Business & Market Connect

• Build strong working relationships with the Sales team and International Property

Consultants(IPCs) to understand market sentiment, customer requirements and

emerging opportunities.

• Translate market insights into relevant marketing and communication initiatives.
• Work closely with internal teams to identify stories, achievements and opportunities

that can strengthen the 315 Work Avenue brand.

Brand Storytelling & Content

• Develop and execute the visual and content narrative for 315 Work Avenue across

platforms.

• Identify new and creative ways of telling the brand story through campaigns, videos,

social media and on-ground activations.

• Stay abreast of trending topics, formats and conversations and translate relevant

trends into meaningful engagement opportunities.

• Conceptualise and create video/content ideas that can be effectively leveraged across

social media and digital platforms.

• Identify opportunities for stronger storytelling across our centres and locations.

Internal Branding & Employer Brand

• Drive internal branding initiatives and help position 315 Work Avenue as a great

place to work and build a career.

• Work closely with internal teams to encourage greater participation and advocacy on

LinkedIn and other social platforms.

• Create initiatives that bring employees, communities and the brand together.

Agency & Vendor Management

• Manage external creative, digital, production and other marketing agencies.
• Identify and onboard relevant new partners based on business requirements.
• Manage vendors, commercials, timelines and deliverables while ensuring quality and

cost efficiency.

• Lead negotiations and ensure effective utilisation of marketing spends.

On-ground Brand & Centre Marketing

• Conduct regular site visits and inspections to identify new branding, communication

and customer engagement opportunities.

• Explore innovative ways to use our physical spaces and centres as brand touchpoints.
• Ensure that the brand experience on-ground is consistent with the overall 315 Work

Avenue brand positioning.

Marketing Strategy & Execution

• Contribute to and drive the overall marketing and brand strategy for 315 Work

Avenue.

• Develop campaigns and initiatives that support business objectives, brand visibility

and engagement.

• Create presentations, marketing decks and pitches for internal and external

stakeholders.

• Take ownership of projects from concept → strategy → execution →

measurement.

Desired Candidate Profile

We are looking for someone who is creative, commercially aware, natural networker,

digitally savvy and highly execution-oriented— someone who can think independently,

bring fresh ideas to the table and is equally comfortable presenting a strategy as they are

being on-site, shooting content or working with a vendor to get something executed.