MarCom Operations Manager

ABOUT THE ROLE

As the MarCom Operations Manager, you sit at the critical intersection where Strategic Planning transitions into Execution.

Reporting directly to the MarCom Operations Director , you will serve as the "squad commander" accountable for project outcomes. You will establish and lead cross-functional Project Squads (15–20 members) drawn from 6-7 specialized pillars, driving operational cadence, ensuring timeline adherence, maintaining output quality, and enforcing strict SOP/SLA standards across major Group campaigns.

I. KEY RESPONSIBILITIES

1. Project Squad Leadership (40%)

• Squad Setup: Form project squads at the first gate of approval, finalizing 15–20 personnel drawn from 7 specialized pillars.
• KPI Cascading: Establish and break down overall project targets and KPIs to individual squad members.
• Cadence & Delivery: Lead daily standup meetings during peak execution windows; maintain delivery pace and hold final accountability for project outcomes against agreed KPIs.
• Workload Capacity: Manage a maximum capacity of 2 active/on-air projects, OR 1 active project plus 1–3 upcoming projects.

2. Resource Allocation & Portfolio Management (25%)

• Resource Optimization: Dynamically allocate personnel across projects based on real-time workload.
• Conflict Resolution: Resolve resource priority conflicts during weekly portfolio meetings.
• Escalation Management: Escalate issues exceeding delegated authority to the Head of MarCom within 24 hours.

3. SOP/SLA Enforcement & Output Quality Control (20%)

• Single-Door Intake: Enforce a single intake point for production requests; track traffic logs and SLA fulfillment rates committed to Business and Production units.
• Asset Approval: Review and approve marketing/communication assets prior to publishing, ensuring strict adherence to finalized messaging and visual guidelines.
• Sponsor Deliverables: Monitor committed items for sponsors; proactively identify and flag risks ahead of deadlines.

4. Project Post-Mortem & Operational Improvement (10%)

• Evaluate actual performance against initial KPIs; synthesize lessons learned and integrate insights into standardized workflows for subsequent projects.

II. JOB REQUIREMENTS

• Education & Skills: Bachelor’s degree in Marketing, Communications, or Business. Proficient in MS Office/Excel, project management dashboards, and professional English.
• Experience: 5+ years in media operations or digital content production; 3+ years in management leading 5+ team members; proven track record managing 2+ major concurrent projects. Preferred but not required experience in entertainment, TV shows, or large-scale events preferred.
• Core Expertise: Proficient in multi-project portfolio management, SOP/SLA enforcement, operational budget control, and end-to-end digital content production workflows.
• AI Proficiency: Hands-on experience applying AI and automation tools to optimize workflows/traffic for 30+ team members, build automated progress reports, log SLA intake, and detect operational bottlenecks.
• Leadership & Mindset: Hands-on "warrior mindset" to unblock issues; strong cross-functional negotiation skills; ability to set clear targets and empower teams without micromanagement under high pressure.