Market Development Executive

About the Role

We are seeking a Market Development Executive to drive the growth of existing strategic products and new products through market intensification and expansion into new areas.

The successful candidate will be responsible for developing and implementing market development and demand creation programs for assigned products and target crops. This role will work closely with the Commercial Team to create market demand, expand business opportunities, and evaluate the effectiveness of market development initiatives.

The position will also be responsible for conducting market intelligence and competition analysis to identify market trends, monitor competitor activities, and support sustainable business growth.

Key Responsibilities

• Develop go-to-market and demand creation plans for assigned products in priority launch areas.

• Develop crop and area expansion plans to achieve agreed volume and market share targets.

• Drive business development through demand creation and sales programs in coordination with the Commercial Team.

• Evaluate the effectiveness of demand creation and sales programs and recommend improvements.

• Conduct regular field visits to monitor market conditions, pricing, and competitor activities.

• Monitor the pricing of company brands and key competitors to support sustainable business growth.

• Conduct regular market intelligence activities to identify market trends, customer needs, and competitive developments.

• Prepare regular reports and provide market updates to the Business Development Manager.

• Support the successful market development and launch of assigned products in priority areas and subsequent expansion areas.

Requirements

• Graduate in agrochemistry or agronomy, preferable background in crop protection/entomology
• Must have at least 3 years of experience in an agricultural input company
• Excellent computer literacy (MS Office)
• Ability to work under pressure
• Good public speaking skill
• Good analytical skill
• English skills are a bonus
• Experience in the relevant crop and demand creation/market development is a bonus