Market Development Manager-MCU/MPU

POSITION SUMMARY

Lead market development initiatives for MCU/MPU solutions across North America. Identify and cultivate new business opportunities in collaboration with Sales, develop product positioning and go-to-market strategies, and support customer design-ins and design wins. Partner closely with the Headquarter Business Group in Taiwan, regional Sales teams, and Field Application Engineers (FAEs) to align market needs with product development priorities.

RESPONSIBILITIES

• Develop and execute North American market development strategies for MCU/MPU products, aligned with A001 business objectives. Identify priority applications, target customers, and actionable market entry opportunities.
• Proactively identify and develop new business opportunities in collaboration with Sales. Develop customer-specific value propositions, solution proposals, and opportunity development plans; coordinate customer engagement through Sales.
• Lead market development and opportunity cultivation, supporting Sales in achieving design-ins and design wins. Collaborate with Sales, FAEs, and A001 to address product fit, customer requirements, and project milestones.
• Work with Sales to provide manufacturers’ representatives (Reps) and distributors with MCU/MPU product training, application guidance, competitive positioning, and market development support.
• Conduct market, competitor, and customer application analysis. Define product positioning and go-to-market plans, including opportunities for edge AI-enabled MCU/MPU solutions.
• Translate North American customer insights into actionable product requirements and strategic recommendations for A001 product roadmaps, product definition, and development priorities.
• Maintain opportunity and project updates in CRM in coordination with Sales, including customer requirements, milestones, next actions, and support needs.
• Exercise autonomy in market analysis, product positioning, and market development planning within agreed business priorities. Sales retains ownership of customer and Rep relationship management, commercial negotiations, quotations, and deal closure.
• Travel within North America to support customer meetings, channel training, and market development. Some international travel may be required.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED

• Bachelor’s degree in Engineering or a related technical discipline; Electrical or Electronic Engineering preferred.
• At least five years of relevant semiconductor experience in product marketing, market development, technical sales, FAE/applications, product design, or development support, with practical knowledge of MCU/MPU products and applications.
• Demonstrated ability to translate customer needs into qualified business opportunities and product or solution proposals, with evidence of contributions to design-ins, design wins, or business growth.
• Strong understanding of MCU/MPU applications, competitive offerings, embedded system requirements, and relevant software development tools and ecosystems.
• Ability to work effectively with Sales, FAEs, distributors, and Reps, and to influence cross-functional teams without direct reporting authority.
• Excellent English communication skills, both verbal and written, with the ability to independently lead customer discussions, deliver effective technical and business presentations, and prepare clear, professional proposals.
• Self-motivated, analytical, and organized, with the ability to proactively develop plans, manage priorities, and collaborate effectively with remote and global teams.
• Ability to maintain accurate CRM records and communicate opportunity status, risks, and required actions clearly.

PREFERRED QUALIFICATIONS

• Mandarin Chinese proficiency is a plus, but is not required.
• Experience collaborating with overseas headquarters or global product and engineering teams.
• Experience launching products, developing new markets, or cultivating new customer opportunities in North America.
• Knowledge of edge AI/NPU-enabled MCU/MPU solutions and related embedded applications.
• Experience in home automation, industrial infrastructure, or other relevant MCU/MPU application markets.

ROLE OPPORTUNITY

Shape North American market development priorities and product positioning while working closely with A001 product and engineering teams in Taiwan. Combine technical understanding with proactive opportunity cultivation, supported by collaboration with regional Sales and FAEs.

The Company reserves the right, at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities. Cooperation and assistance in performing such additional work is expected.