Market Research Executive

Responsibilities and Outcomes

1. Market Research and Intelligence

• Conduct comprehensive global market research using tools like Google Trends, Statista, and industry databases to identify market patterns, potential segments, and emerging opportunities.

• Track and interpret economic, environmental, and technological trends that impact renewable energy, green infrastructure, and sustainable design sectors.

• Analyze competitor performance, pricing models, and client positioning to derive actionable insights for Finulents growth strategy.

• Develop data-backed strategic reports for leadership, highlighting potential markets, client segments, and business risks.

• Collaborate with management to design entry strategies for new markets and assess feasibility based on data-driven projections.

• Regularly monitor global policy changes, carbon regulations influencing Finulents focus areas.

2. Strategy & Business Planning

• Translate research findings into strategic recommendations for business development and marketing teams.

• Support the creation of targeted go-to-market strategies using insights from digital analytics and market modeling.

• Collaborate with internal teams to align research insights with product positioning and outreach plans.

• Develop forecasting models and dashboards to measure market readiness, demand potential, and competitive positioning.

3. CRM & Client Communication

• Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or equivalent) will be preferable

• Manage and update market intelligence data and potential client information within CRM systems (e.g., HubSpot, Salesforce, or Zoho).

• Generate CRM-based reports to analyze lead quality, market engagement, and potential pipeline opportunities.

• Support management with data visualization and trend analysis reports for decision-making.

4. Communication & Digital Networking

• Assist with the preparation of research-driven email and LinkedIn campaigns (as needed) to test market interest and engagement.

• Maintain minimal digital outreach activities, primarily for insight collection and brand awareness tracking.

• Support management by summarizing outreach performance metrics (open rates, engagement trends) for strategy refinement.

Qualifications: Education, Competencies and Experience

Education Qualifications

• Bachelors in business, Marketing, Economics or Engineering
• MBA or Postgraduate qualification with specialization in Marketing, Market Research or Business

Analytics preferred.

Competencies

• Strong proficiency in market research tools and techniques, including keyword analysis, data mining, and trend forecasting.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or equivalent) will be preferable.
• Familiarity with data sources like Google Trends, Statista, Apollo.io, ZoomInfo, Lusha, or Cognism.
• Analytical thinking and the ability to convert large data sets into strategic insights.
• Excellent written communication and presentation skills.
• Self-motivated, organized, and detail-oriented.
• Passion for sustainability, innovation, and emerging market trends.

Experience

• Minimum 4 years of experience in market research, business intelligence, or marketing strategy within sustainability, infrastructure, or technology sectors.
• Proven ability to conduct independent research and develop actionable strategic recommendations.