Market Research Manager

Role Description The Market Research Manager role at Facultad de Ingeniería Química - FIQ-UCE is a part-time, remote position focused on generating actionable insights to support strategic and academic decision-making. The individual in this role will design and implement market research studies, including surveys, interviews, and data collection activities related to educational programs, industry partnerships, and institutional positioning. Day-to-day activities include analyzing quantitative and qualitative data, preparing concise reports and dashboards, and presenting findings to faculty, leadership, and project stakeholders. The Market Research Manager will monitor market trends, track competitor activities, and identify opportunities for new initiatives or program improvements. This role also collaborates with cross-functional teams to translate research outcomes into recommendations and supports continuous improvement of research methodologies and tools.

Qualifications

• Ability to conduct Market Research and Market Analysis to support evidence-based decision-making.
• Strong Analytical Skills for interpreting data, identifying patterns, and translating findings into Business Insights.
• Experience generating Competitive Intelligence to understand trends, peer institutions, and industry developments.
• Proficiency with data analysis and visualization tools (e.g., Excel, Power BI, or similar platforms).
• Strong written and verbal communication skills, with the ability to present complex information clearly.
• Demonstrated ability to work independently in a remote, part-time setting and manage multiple projects or deadlines.
• Bachelor’s degree in Business, Economics, Statistics, Marketing, Engineering, or a related field; advanced studies are an advantage.
• Experience in higher education, scientific/engineering environments, or public-sector research is a plus.