Market Segment Manager

For our client, we are seeking a Market Segment Manager to join the team of a leader in the Manufacturing & Automotive space.

This role will own market segment strategy and market validation efforts, with a particular focus on identifying growth opportunities and translating customer and market insights into actionable plans. The position partners closely with cross-functional teams to strengthen go-to-market effectiveness, improve channel performance, and support broader business growth initiatives. You will also help shape product and segment direction through market research, competitive analysis, and clear success metrics.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 – $135,000 annually

Responsibilities

• Identify and evaluate new market opportunities within the welding industry
• Conduct customer interviews and market research to assess customer needs and market dynamics
• Lead competitive analysis to inform strategic business decisions
• Translate market intelligence into actionable insights for product and segment strategy
• Contribute to growth improvement projects using continuous improvement principles
• Support cross-functional initiatives aimed at enhancing channel performance and go-to-market effectiveness
• Define, track, and share success measures and learnings to drive continuous improvement

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred
• 7+ years of experience in strategic marketing, market research, or related roles in B2B markets
• Demonstrated ability in market validation and segment strategy
• Experience with primary research, market sizing, and business-case development
• Familiarity with industrial products and the welding or automation industry is advantageous
• Proficient in Microsoft Excel and PowerPoint
• Willingness to travel up to 30% within the U.S., Canada, and internationally

Benefits

• Generous retirement benefits including a 401(k) match and additional contribution
• 11 paid holidays, 5 sick days, and vacation time for work-life balance
• Company-paid insurance options including life and disability coverage
• 4 weeks of paid parental leave and adoption reimbursement
• Tuition reimbursement to support personal and professional development

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.