Marketer (Bakery)

JOB DESCRIPTION: MARKETER – BAKERY

Job Title: Marketer
Location: Ibadan, Oyo State, Nigeria
Salary: ₦150,000 per month
Employment Type: Full-time
Industry: Bakery / Food Production and Sales
Reports To: Sales Manager / Business Owner

Job Summary

We are seeking a proactive, result-oriented, and customer-focused Marketer to promote our bakery products, attract new customers, increase sales, and expand our market reach within Ibadan and its surrounding areas.

The ideal candidate will be responsible for identifying new business opportunities, building relationships with retailers and bulk buyers, maintaining existing customer accounts, and implementing effective marketing strategies to achieve the bakery's sales targets.

Key Responsibilities

Sales and Business Development

• Identify and acquire new customers, including supermarkets, restaurants, hotels, provision stores, schools, offices, and individual buyers.
• Promote the bakery's products to prospective customers and business partners.
• Develop strategies to increase daily sales and grow the customer base.
• Meet assigned weekly and monthly sales targets.

Customer Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Follow up on customer enquiries, orders, feedback, and complaints.
• Encourage repeat purchases and develop long-term customer partnerships.
• Maintain accurate records of customer contacts and sales activities.

Market Research and Competitor Analysis

• Research market trends, customer preferences, and competitor pricing.
• Identify new markets and opportunities for product distribution.
• Recommend suitable pricing promotions and sales strategies to management.
• Marketing and Promotion
• Organize promotional activities, product sampling, and customer engagement initiatives.
• Support social media marketing and online product promotion where necessary.
• Develop creative ways to improve brand awareness and increase product demand.
• Communicate product quality, freshness, pricing, and availability to customers.

Sales Reporting and Accountability

• Prepare daily, weekly, and monthly sales reports.
• Track customer orders, sales performance, and progress against targets.
• Provide feedback to management on market conditions and customer needs.
• Ensure all sales transactions and customer payments are properly documented and accounted for.

Distribution and Market Expansion

• Identify potential distribution partners and wholesale customers.
• Work with the production and delivery teams to ensure timely fulfilment of customer orders.
• Monitor product availability and communicate market demand to the production team.
• Explore opportunities to expand distribution across Ibadan.

Requirements and Qualifications

• Minimum of an OND or HND in Marketing, Business Administration, Sales, or a related field. Relevant practical experience may be considered in place of formal qualifications.
• At least 2-3 years of experience in sales or marketing, preferably in the bakery, food, FMCG, or retail industry.
• Strong communication, negotiation, and persuasive selling skills.
• Demonstrated ability to attract customers and achieve sales targets.
• Good knowledge of the Ibadan market and local business environment.
• Ability to work independently, meet deadlines, and deliver measurable results.
• Basic computer skills and proficiency in WhatsApp and social media marketing.
• Must be trustworthy, organized, energetic, and customer-focused.
• Ability to travel within Ibadan for customer visits and business development.

Key Performance Indicators (KPIs)

The marketer's performance will be evaluated based on:

• Achievement of assigned monthly sales targets.
• Number of new customers acquired.
• Growth in repeat purchases and customer retention.
• Number of new retail and wholesale distribution accounts secured.
• Effectiveness of promotional activities.
• Accuracy and timeliness of sales reports.
• Contribution to revenue growth and market expansion.

Salary and Benefits

• Monthly Salary: ₦150,000.
• Performance-based incentives or commissions may be offered subject to management approval.
• Opportunities for career growth based on performance and business needs.
• Any additional allowances or benefits will be communicated during the recruitment process.

Working Conditions

The role requires regular field visits to customers, retailers, distributors, and other potential business partners within Ibadan. The successful candidate must be comfortable with field marketing, customer acquisition, and working towards defined sales targets.

Pay: ₦150,000.00 per month

Work Location: In person