Marketer

Role & responsibilities

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, PMax), and YouTube
• Explore and test additional marketing channels (e.g. Pinterest, LinkedIn, affiliate, influencer, programmatic) to diversify acquisition
• Own retention marketing initiatives, including email/SMS/WhatsApp campaigns, push notifications, and lifecycle/CRM flows
• Write and refine ad copy, landing page copy, and campaign messaging that converts, while maintaining brand tone and voice.
• Develop and execute marketing strategies aimed at scaling the brand, including budget planning, channel mix decisions, and audience/targeting strategy.
• Monitor key metrics (CAC, ROAS, CTR, conversion rate, retention rate) and report on performance, deriving insights to continuously improve campaigns.
• Run A/B tests on creatives, copy, audiences, and landing pages to find winning combinations.
• Stay updated on platform changes, new ad formats, and industry trends to keep strategies current.
• Develop and implement on-page and off-page SEO strategies
• Conduct keyword research, competitive analysis, and content gap assessments to inform SEO and content strategy.
• Own technical SEO initiatives including site speed optimization, crawlability, indexation, structured data/schema markup, Core Web Vitals, and resolving issues flagged in tools like Google Search Console and Screaming Frog.
• Monitor and report on organic performance metrics (impressions, clicks, rankings, domain authority) using tools like Google Search Console, SEMrush, or Ahrefs, and iterate based on insights.

Preferred candidate profile

• 3-5 years of hands-on experience running performance marketing campaigns
• Proven experience managing ad budgets and delivering measurable ROAS/CAC improvements.
• Strong copywriting skills, comfortable writing ad copy, captions, and short-form content that drives action.
• Experience with retention/CRM marketing tools is a plus
• Self-starter who can experiment with new channels and isn't limited to what's worked before
• Prior experience in D2C/e-commerce or a fast-growing startup environment preferred
• Bonus: experience with influencer marketing, affiliate programs, or marketplace advertising (Amazon, Flipkart, etc.)
• Hands-on experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz, with a track record of improving organic rankings and traffic.
• Familiarity with technical SEO concepts (site audits, crawl budget, schema markup, Core Web Vitals) and working alongside dev/web teams to implement fixes.

Perks and benefits

• Flexibility of remote work at Company's discretion ONLY
• Beverages available
• Exclusive employee discounts
• Odhanon gift card to eligible employees