Marketer

Company Overview:
Guidon Design is a Service-Disabled Veteran-Owned Small Business. We are a leader in sustainable Architecture+Engineering. As multidisciplinary designers, we collaborate to develop creative, cost-effective, and sustainable solutions that help meet our clients’ goals. Our services include Architecture, Interior Design, Sustainability Consulting & Designing, Civil Engineering, Structural Engineering, Mechanical Engineering, Electrical Engineering, and Plumbing Design. Project types include healthcare, government, housing, federal and education facilities. We elevate our communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions, while being responsive to how the space will impact people and their communities. We exist to improve lives and empower people!
Throughout your time with Guidon, you will be provided with the opportunity for hands-on experience in your area of study. In our dynamic, energetic, and fast-paced office environment, you will work right alongside our company leaders to gain valuable knowledge on complex, meaningful, and impactful projects.

Job Purpose:
The Marketer supports Guidon's growth strategy by advancing market-based selling initiatives, supporting opportunity capture and pursuit planning, managing marketing and CRM operations, developing compelling business development content, and leveraging data-driven insights to improve win rates, brand visibility, and market performance. This role collaboratively ensures quality and consistency across Guidon’s marketing materials, maintains and leverages Deltek Vantagepoint CRM data, and utilizes digital platforms to support campaigns and communications. The Marketer also helps plan events, supports interviews and presentations, and contributes to the firm’s visibility through conferences, analytics, and special projects.

Qualifications:

• Bachelor’s Degree in related field from accredited institution
• 3-7 years of industry marketing experience preferred
• Familiarity with Adobe Creative Suite
• Experience supporting business development and capture planning within the AEC industry
• Experience working with CRM platforms, preferably Deltek Vantagepoint
• Familiarity with market research and competitive intelligence practices
• Experience utilizing analytics and reporting platforms
• Understanding of market-based selling principles
• Experience with AI-enabled productivity and marketing tools preferred

Skills/Qualities:

• A desire to grow professionally
• Hunger to be part of a winning organization
• Strong organizational skills and keen attention to detail
• Strong creative thinking and problem-solving abilities.
• Visually creative with experience in Adobe Creative Suite (InDesign)
• Process-inclined mindset with an eye for efficiency
• Pursues innovation to streamline established processes
• Self-disciplined in successfully managing parallel assignments
• Excellent written and oral communication skills with a passion for storytelling
• Strong work ethic with a drive to excel
• Enjoys winning work and the chase of a pursuit
• Trustworthy with confidential personnel/company information
• Nimble in navigating change

Responsibilities:

Market Strategy Support

• Support implementation of market-based selling initiatives across Civic, Federal, Healthcare, Housing, and Science + Technology markets
• Assist market leaders with business development planning, opportunity tracking, and market intelligence gathering
• Research industry trends, competitors, clients, and upcoming opportunities
• Maintain market-specific pursuit resources and strategic content libraries
• Develop market-focused collateral, messaging, and campaign materials

Capture & Pursuit Planning

• Support capture planning activities for strategic opportunities
• Facilitate Go/No-Go and pursuit planning processes
• Coordinate pursuit health assessments and action tracking
• Support development of win themes, differentiators, and client-specific messaging
• Maintain capture plans and opportunity intelligence within Deltek Vantagepoint

Marketing Technology & CRM Management

• Maintain data quality and reporting accuracy within Deltek Vantagepoint
• Support opportunity lifecycle management from lead identification through project award
• Generate reporting dashboards and analytics related to pipeline health, win rates, market activity, and business development performance
• Train users on CRM best practices and support process adherence
• Identify workflow improvements and automation opportunities

Marketing Operations

• Support continuous improvement of marketing, proposal, and business development processes
• Track key marketing performance indicators and assist leadership in evaluating effectiveness
• Support implementation of new technologies, automation tools, and AI-driven solutions

Innovation & Technology

• Evaluate and implement AI-powered tools to improve marketing efficiency and proposal development
• Utilize emerging technologies to enhance research, content development, data analysis, and workflow automation
• Identify opportunities to improve team effectiveness through innovation

Evaluation Metrics:
Guidon has established four Core Behaviors that all Team Members are expected to uphold. These expectations are clearly define and encompass the following areas:

• Wash the Dishes
  • Do the small stuff. This mantra has guided our behaviors since our inception when literal dishes were the responsibility of everyone in the office. Helping one another permeates all areas of our culture.
• Follow-Up on Commitments
  • Do what you say. Keeping our word is not only important externally, but internally as well. Commitments are made to ourselves, each other, and our clients. Whether it be in professional development goals, annual firm updates, or project kick-off meetings, following through is all about maintaining a culture of accountability.
• Solve Problems Proactively
  • Come with solutions. Identifying a problem is crucial but engaging the problem with potential solutions is even better. We tackle issues head on and take ownership – leading the charge toward a resolution.
• Lead Through Listening
  • Listen first, talk second. This is a guiding principle in how we interact with each other and our clients. It prioritizes empathy and assumes nothing.

Professional Development, Technical Education & Training:

• Establish annual education and training plans and goals for self.
• Meet or exceed professional standards of work.
• Actively pursue personal continuing education.