Marketing Activation Manager

1.POSM Strategy & Brand Standardization:

• Formulate and execute comprehensive POSM Activation Plans for key campaigns at least 30 days prior to launch, analyzing the customer journey to align precisely with Business Unit (BU) sales objectives.

-Enforce rigorous Brand Standards across all retail store branches.

2.Strategic Project & Budget Management:

• Lead and execute marketing campaigns, festive activations (e.g., Mother's Day, Festive/Seasonal, collaborations), and store activation initiatives seamlessly end-to-end.

• Manage and control marketing activation budgets with strict cost-effectiveness, maximizing ROI across all retail initiatives.

• Provide accurate weekly financial tracking and actual vs. budget spending analyses for executive review.

3.Commercial Partner & Landlord Negotiation:

• Proactively negotiate with shopping mall landlords, retail partners, and external suppliers to secure high-value commercial benefits.

• Identify proactive business and media opportunities outside the standard annual plan to expand brand visibility and co-marketing partnerships.

• Maintain formal Service Level Agreements (SLAs) and structured meeting documentation with all suppliers and commercial partners.

4.Retail Growth & Store Traffic Drivers:

• Develop tailor-made activation blueprints to increase foot traffic and sales conversion for new store openings and underperforming retail locations.

• Design innovative, feasible regional activations and seasonal campaigns focused on driving store traffic and acquiring new customer segments.

• Evaluate ROI and estimated conversion rates prior to project execution.

5.Post-Campaign Deep-Dive Evaluation & Continuous Improvement:

• Deliver quantitative and qualitative Post-Campaign Evaluation (Post-Mortem) reports

• Conduct deep-dive data analyses on customer behavior, conversion rates, and sales impact.

Job Specification

• Bachelor’s or Master’s Degree in Marketing, Business Administration, Retail Management, Strategic Communications, or a related field.
• Experience: 5+ years of proven experience in Retail Marketing, Marketing Activation, Trade Marketing, or Brand Management (preferably in retail, luxury goods, gold/jewelry, or fast-paced consumer goods)
• Strategic & Retail Insight: Deep understanding of retail customer journeys, shopper marketing, store traffic drivers, and point-of-sale merchandise placement (POSM)
• Financial Acumen: Strong financial discipline with expertise in campaign budget allocation, ROI analysis, cost negotiation, and financial variance reporting.
• Negotiation & Relationship Management: High-level commercial negotiation skills with mall landlords, external suppliers, and cross-functional teams (Sales Ops, Merchandising, Supply Chain).
• Analytical Capability: Proficient in deep-dive data evaluation, conversion rate analysis, and synthesizing metrics into executive action plans.
• Project Leadership: Agile project manager with outstanding multi-tasking abilities, strong leadership, and rapid crisis management capabilities.