Marketing Analyst

At DuoPeak, we're a small group of passionate and hard-working individuals with a real love for mobile games. We found ourselves enamored with understanding the process of what makes a game successful. Through our combined understanding, we found that the real essence of a successful game comes down to three things: Product, Marketing, and Operations.

We are seeking a Marketing Analyst Contractor on a contract-to-hire basis. In this role, you will work closely with our global teams to write SQL queries, optimize marketing strategies, and analyze user acquisition campaigns.

Contract Overview

• Contract Duration: 3 to 6 months initial term.
• Work Schedule: Flexible working hours.
• Conversion Potential: High potential to convert into a permanent, full-time (W-2) position based on performance, project milestones, and mutual fit.

Key Responsibilities

• Query & Extract Data: Write efficient SQL queries to extract, transform, and analyze user acquisition, retention, and campaign data across multiple ad platforms and relational databases.
• Campaign Performance & Insights: Analyze marketing campaign performance across digital ad networks (e.g., Facebook, Google Ads, TikTok), providing actionable business insights to the marketing team.
• Cross-Regional Collaboration: Communicate effectively with international partner teams and stakeholders using both English and Mandarin Chinese.
• Reporting & Dashboards: Build and maintain automated reports and visual dashboards to track key performance indicators (KPIs) such as ROAS, LTV, CAC, and conversion rates.
• Executive Support: Assist in preparing regular performance reports and presentations for executive leadership and key stakeholders.

Qualifications

• Language Skills: Native or business-level fluency in Mandarin Chinese (written and spoken) to collaborate with overseas partners and regional teams.
• SQL Proficiency: Solid working knowledge of SQL, including writing queries, joins, aggregations, and subqueries on relational databases.
• Analytical Mindset: Highly analytical, data-driven, detail-oriented, and structured approach to problem-solving.
• Technical/Quantitative Background: Degree or background in Marketing Analytics, Statistics, Computer Science, Economics, Information Systems, or a related field.
• Data Visualization & Tools: Familiarity with BI tools (e.g., Tableau, Power BI, Looker) or Excel for visualization and report generation.
• Understanding of Marketing Metrics: Familiarity with key digital marketing metrics (e.g., ROAS, CAC, CPI, LTV, Retention Rate).

A Plus For

• Gaming Passion: Experienced mobile game player with an interest in understanding user behavior and player funnels.
• Ad Platform Experience: Familiarity with campaign management tools on ad networks like Meta/Facebook Ads, Google App Campaigns, or programmatic channels.
• Scripting Skills: Basic knowledge of Python or R for statistical analysis and data handling.

Send your resume to [email protected]