Marketing Analyst

*This position is contingent upon contract award*

Job purpose

The Marketing Analyst/Outreach Coordinator develops and executes CDET outreach, marketing, social-media, and strategic-communication efforts and advises leadership and regional campuses on consistent, audience-focused messaging.

Duties and responsibilities

• Support the planning of and coordinate all outreach and communication efforts to inform, educate, and foster key audience awareness of CDET products and programs.
• Provide information about CDET programs, distance learning development capabilities, and MarineNet system training management capabilities to leadership, program managers, and Program of Instruction (POI)/curriculum developers at USMC formal schools, TECOM and EDCOM branches and divisions, and Headquarters Marine Corps (HQMC) branches and divisions.
• Support the maintenance of a robust and aggressive customer outreach and marketing campaign to improve the use of distance learning throughout the Marine Corps and develop a Strategic Communications plan for use by all the regional Campuses.
• Provide outreach expertise to assist the seven CDET RDs in the development and execution of their region-specific Outreach Programs.
• Advise CDET Director, Deputy Director, and other senior staff on all matters pertaining to public opinion, media environment, and customer communication regarding CDET and its programs.
• Maintain CDET social media sites and post information weekly to create customer engagement.
• Serve as CDET's primary coordinator, advisor, and writer for key industry publications and correspondence to ensure style, manner, content, and voice are consistent and reflect the CDET's communication message.
• Provide outreach content expertise to all CDET departments, including the CDET website, to ensure style, manner, content, and voice are consistent and reflect CDET mission and messages.
• Estimate, track, and report Document Automated Production Service (DAPS) printing expenditures.
• Work closely with the RDs and their designated personnel to assist them in communicating with their prospective audiences via social media platforms, etc.

Qualifications

• Certified Digital Marketing Professional (CDMP) preferred.
• Master's degree in Marketing, Communications, Public Administration, Organizational Leadership, or a related discipline is desired.

Education

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Public Administration, Organizational Communication, or a related field.

Years of Relative Work Experience:

• Five (5) years of professional experience in marketing, outreach, communications, public affairs, or stakeholder engagement.
• Experience developing and executing communication or outreach campaigns.

Clearance:

• Minimum Tier 1 background investigation and Government-access eligibility are required; an active Secret clearance is required before supporting classified events or tasks.