Marketing Analyst

Description:

Key Responsibilities

• Track and analyze marketing performance across all company brands and locations.
• Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
• Monitor key performance indicators (KPIs), including:
  • Lead volume
  • Cost per lead
  • Lead source
  • Conversion rates
  • Revenue generated
  • Customer acquisition cost
  • Return on ad spend (ROAS)
  • Marketing spend
  • Website traffic
  • Search performance
  • Google Business Profile performance
  • Review growth and reputation metrics
• Compare marketing performance by brand, location, campaign, channel, and time period.
• Identify trends, anomalies, and areas of underperformance.
• Provide recommendations based on data and performance trends.
• Track marketing budgets and spending across brands and vendors.
• Maintain organized records of marketing expenditures and performance.
• Compare actual spending against approved budgets.

Requirements:

Experience with any of the following is a plus:

• Google Analytics / GA4
• Google Ads
• Meta Ads Manager
• Google Business Profile
• Google Search Console
• Looker Studio
• Excel advanced functions and pivot tables
• CRM platforms
• ServiceTitan or similar home-services software
• SEO platforms
• Social media analytics platforms
• Marketing automation and reporting tools

Ideal Candidate

The ideal candidate is someone who enjoys working with numbers but understands that the numbers tell a story. They should be curious, organized, and willing to dig into the data to determine not only what happened, but why it happened and what should be done next.

This person should be comfortable asking questions, identifying inconsistencies, challenging assumptions when the data does not support them, and presenting recommendations to leadership in a clear and understandable way.

The goal of this position is not simply to report the numbers—it is to turn marketing data into actionable business intelligence.