Marketing Analyst

Location: Dubai, UAE

Experience Required: 3–5 years

Language Requirement: Fluent in Arabic and English (spoken and written)

Industry Preference: F&B or FMCG

About the Role

We are looking for an ambitious and self-driven candidate to join our Marketing team. This role is central to executing our brand communication strategy for MENA Region, with a strong focus on social media management, influencer partnerships, agency coordination, and regional trade event leadership (including Gulf Food and Saudi Food Show). The ideal candidate is a fluent Arabic speaker, analytically minded, and eager to grow within a fast-paced regional marketing environment.

Key Responsibilities

Social Media & Digital Presence

• Manage day-to-day social media content planning, scheduling, and community engagement across platforms (Instagram, TikTok, Snapchat, etc.).
• Monitor competitor activity, trending content, and market developments in social media best practice.
• Track social performance metrics and translate data into actionable insights.
• Identify, evaluate, and onboard relevant influencers and content creators across the region, with a focus on Arabic-speaking audiences.
• Maintain and update the influencer database to ensure accuracy and readiness for campaigns.
• Coordinate with creative, PR, and media agencies to ensure timely, on-brand, and on-budget campaign delivery.
• Evaluate influencer and agency campaign performance and report on ROI.

Brand Campaigns

• Support the planning and execution of integrated marketing campaigns across digital, trade, and offline touchpoints.
• Collaborate cross-functionally with sales, trade marketing, and product teams to align communication efforts.
• Plan and drive e-commerce marketing campaigns across platforms to support sales and visibility targets.
• Coordinate with e-commerce and sales teams on promotions, seasonal campaigns, and platform content optimization (listings, imagery, keywords).
• Work with influencers and agencies to link social/influencer content directly to e-commerce conversion.

Events Leadership

• Lead end-to-end planning and on-ground execution for key regional trade shows, including Gulf Food and Saudi Food Show.
• Define event objectives, KPIs, and budgets in coordination with the marketing and sales leadership.
• Manage vendor coordination, booth logistics, stakeholder communication, and on-site brand representation.
• Align events strategy with broader brand and trade marketing partnerships.

Requirements

• 3-5 years of experience in marketing, brand communications, social media/influencer marketing
• Fluent Arabic speaker, with strong English communication skills.
• Hands-on experience managing social media platforms, influencer campaigns, and external agencies.
• Prior exposure to trade shows, exhibitions, or event coordination is highly desirable.
• Strong analytical skills with comfort interpreting performance data and metrics.