Marketing Analyst

Role Description This full-time, on-site Marketing Analyst role is based in Benito Juárez, CMX. The Marketing Analyst will collect, organize, and analyze marketing and sales data to identify trends, measure campaign performance, and support data-driven decisions. The role includes preparing regular reports and dashboards, interpreting analytics to provide insights and recommendations, and collaborating with marketing and sales teams to optimize campaigns and customer journeys. The Marketing Analyst will support forecasting, segmentation, and performance tracking, while ensuring data accuracy and consistency across systems. The role also involves clear communication of findings to stakeholders and contributing to continuous improvement of marketing strategies and processes.

Qualifications

• Candidates should possess strong Analytical Skills and experience in Analytics to interpret data and generate actionable insights.
• Candidates should possess Marketing Analytics skills to evaluate campaign effectiveness, customer behavior, and channel performance.
• Candidates should possess effective Communication skills to present complex information clearly to technical and non-technical stakeholders.
• Candidates should possess familiarity with Sales data and metrics to align marketing performance with commercial outcomes.
• Candidates should possess proficiency with data and analytics tools (e.g., Excel, BI tools, marketing platforms) and basic data visualization skills.
• Candidates should possess strong attention to detail, problem-solving abilities, and the capacity to work both independently and collaboratively in an on-site environment.
• Candidates should possess a bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field; experience in healthcare or insurance is beneficial.
• Candidates should possess professional fluency in Spanish; English proficiency is an advantage for regional and global collaboration.