Marketing Analytics & Attribution Manager (FX & CFDs)

• We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution
• The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance
• The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes
• Data Analysis and Insights:
• Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior
• Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value
• Revenue Tracking and Attribution:
• Develop and maintain models for accurate revenue attribution across marketing touchpoints
• Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel)
• Analytics and Reporting:
• Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI
• Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management
• Data Layers and Technology Integration:
• Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms
• Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting
• Cross-functional Collaboration:
• Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance
• Partner with finance teams to reconcile marketing expenses and revenue contributions

Benefits

• Work flexibility: Enjoy flexible working hours and adjust your workday to your lifestyle
• Career growth: Advance your career with opportunities in multiple departments across the globe
• Technology: Utilise state-of-the-art technology no matter what department you choose
• Continuous learning: Accelerate your growth at a tech company that stands at the forefront of innovation- Strong analytical and problem-solving skills, with the ability to deliver actionable insights and optimize marketing efforts
• Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager
• Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams
• Bachelor’s degree in marketing, Data Science, Computer Science, or a related field is required
• 5 years of experience in data analysis, marketing technology, or revenue attribution would be ideal
• Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management