Marketing Analytics & Operations Specialist

Position: Marketing Analytics & Operations Specialist

Shift: Hybrid

Position Overview:

ValvTechnologies is seeking a detail-oriented Marketing Analytics & Operations Specialist to help drive data-informed marketing and business decisions.

This role sits at the intersection of marketing, sales, CRM administration, business intelligence, and analytics. The ideal candidate will consolidate marketing and sales data from HubSpot and Microsoft Dynamics 365, transform complex datasets into actionable insights, and provide visibility into campaign performance, lead generation, account engagement, and revenue attribution.

The successful candidate will serve as a key resource for marketing reporting, dashboard development, ABM targeting, data quality management, and performance analytics.

Key Responsibilities

Marketing Analytics & Reporting

• Develop and maintain recurring marketing performance reports.
• Analyze campaign effectiveness and identify opportunities for optimization.
• Measure funnel performance from inquiry through opportunity creation.
• Track and report on marketing-generated pipeline and revenue influence.
• Deliver insights and recommendations to support strategic decision-making.
• Analyze and track Key Performance Indicators from our website and social media.

CRM & Marketing Technology

• Serve as a power user of HubSpot and Microsoft Dynamics 365.
• Monitor data quality, duplicates, lifecycle stages, and reporting accuracy.
• Create and maintain lists, segments, scoring models, and audiences.
• Work with our agency HubSpot partner.

Dashboard & Business Intelligence Development

• Design interactive dashboards and reporting tools.
• Build KPI scorecards that provide visibility into:
  • Lead generation
  • Conversion rates
  • Campaign performance
  • Pipeline contribution
  • Customer engagement
  • Forecasting
• Automate reporting where possible to improve efficiency.

Account-Based Marketing (ABM)

• Support identification of target accounts.
• Analyze account engagement and campaign performance.
• Develop reporting that measures ABM effectiveness.
• Partner with sales leadership to refine targeting strategies.
• Collaborate with our pipeline digital agency partner.

Attribution & Performance Measurement

• Analyze customer journeys and conversion paths.
• Help identify the most effective channels, campaigns, and content assets.

Sales & Marketing Alignment

• Collaborate with sales leadership to improve visibility into lead and opportunity progression.
• Assist with lead scoring.
• Support territory, industry, and account analysis.
• Provide ongoing insights to improve marketing and sales effectiveness.

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Information Systems, or related discipline.
• Minimum 3 years of experience in marketing analytics, marketing operations, CRM administration, or business intelligence.
• Experience working with HubSpot and/or Microsoft Dynamics 365 or comparable sales CRM platforms.
• Strong Excel and reporting skills.
• Experience creating dashboards and visualizing data.
• Strong analytical and problem-solving abilities.
• Strong communication skills with the ability to present findings to non-technical stakeholders.

Preferred Qualifications

• Experience with Power BI.
• Knowledge of marketing attribution models.
• Experience supporting Account-Based Marketing programs.
• Familiarity with B2B industrial manufacturing or technical sales environments.