Marketing Analytics Lead

Movate Format JD Senior Analytics Expert:

Experience

5 to 10 Years

Role Overview:

We are looking for a Senior Analytics Expert with strong experience in marketing analytics, campaign reporting, dashboarding, paid media analytics, KPI tracking, performance reporting, and data visualization.

The candidate should be able to transform complex marketing and business data into actionable business insights for internal stakeholders and clients.

Key Responsibilities

Analytics & Reporting

• Design, develop, and maintain automated dashboards and reports.
• Perform campaign-level analysis across paid media channels.
• Build end-to-end reporting frameworks covering impressions, clicks, conversions, cost metrics, and attribution.
• Ensure data accuracy, consistency, and validation across reporting outputs.

Marketing Performance Analysis

• Analyze campaign performance across Google, Meta, LinkedIn, and other digital channels.
• Track and monitor key marketing KPIs such as CPA, ROAS, CTR, CVR, CAC, and funnel conversion metrics.
• Provide actionable insights to optimize media spend, targeting, creatives, and campaign structure.
• Conduct trend analysis, cohort analysis, and comparative performance reviews.

Dashboarding & Data Visualization

• Create dashboards using Power BI, Looker Studio, or similar BI tools.
• Develop executive and operational reporting dashboards.
• Present data through visual, diagrammatic, and pictorial representations.
• Convert complex datasets into easy-to-understand business insights.

Stakeholder Management

• Collaborate with Marketing, Product, and Leadership teams.
• Present findings and recommendations to business stakeholders and clients.
• Support business decisions through data-driven insights.
• Manage multiple reporting priorities with ownership and accountability.

Mandatory Skills

• 3 to 5 years of Analytics experience.
• Campaign Reporting.
• Paid Media Analytics.
• Marketing Performance Analysis.
• KPI Tracking and Reporting.
• Dashboard Development.
• Data Visualization.
• Strong Analytical and Problem-Solving Skills
• .

Required Tools

• Looker Studio (Google Data Studio)
• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Advanced Excel
• Google Sheets

Nice to Have

• Data Blending and Connectors
• Attribution Modeling
• Basic SQL

Soft Skills

• Strong Communication Skills
• Presentation Skills
• Stakeholder Management
• Problem-Solving Ability
• Multi-Tasking Capability
• High Ownership and Accountability