Marketing Analytics Lead

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 3 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Description:

• Lead the marketing analytics strategy and establish metrics, frameworks, and reporting standards to support business and marketing objectives.
• Analyze customer, campaign, channel, and funnel performance to identify growth opportunities and improve marketing efficiency.
• Build and oversee dashboards, reports, attribution models, and performance tracking to provide clear visibility into marketing performance.
• Partner with Marketing and cross-functional leaders to turn data into strategic recommendations, experimentation plans, and growth initiatives.
• Lead and develop the analytics team, ensuring high-quality insights, strong analytical practices, and continuous improvement in marketing decision-making.

Requirements:

• 5+ years of experience in marketing analytics, business intelligence, data analytics, or a related field, with experience leading analytics initiatives or teams.
• Strong understanding of marketing funnel, attribution, CAC, LTV, ROI/ROAS, conversion, and customer segmentation.
• Strong technical skills in SQL, data visualization, and analytics tools such as Looker, Tableau, Power BI, or similar platforms.
• Strong strategic and analytical thinking, with the ability to translate complex marketing data into actionable business recommendations.
• Strong stakeholder management and leadership skills, with experience partnering with Marketing, Growth, Sales, Product, and senior leadership.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

We wish you the best. Hope to see you around soon!