Bridgeway Power
Marketing Analytics Lead
Skills
1 month ago
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Important information
Contract type:
Permanent
Location:
Delhi, India
Work mode:
Onsite
Published on:
21 September 2026
What they need
Job Summary
Turn ad spend, lead funnels, and campaign data into decisions the team can act on by Monday morning. You will own the dashboards, the attribution, and the weekly readouts that decide where the next rupee goes.
Responsibilities
- Own performance dashboards across Meta, Google, and offline channels
- Build attribution models that survive scrutiny - not vanity metrics
- Run weekly campaign reviews and recommend reallocations
- Surface waste early: dead creatives, low-intent geographies, broken funnels
- Partner with the content and growth teams on experiment design
Requirements
- 2+ years in performance marketing analytics, growth, or BI
- Fluent in GA4, Meta Ads Manager, and either Looker, Metabase, or SQL
- Comfortable explaining a regression to a non-analyst founder
- Suspicious of round numbers and last-click attribution
- Bias toward written, decision-ready summaries over slide decks
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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