Marketing and Business Development Coordinator

Job Summary

We are seeking a dynamic and energetic Marketing and Business Development Coordinator to drive our growth initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute innovative marketing strategies, manage cross-functional campaigns, and foster strong relationships with partners and clients. Your proactive approach will help us generate demand, increase sales, and position us as a leader in our industry. This paid position offers an exciting opportunity to make a tangible impact through creative thinking, data-driven decision making, and strategic planning.

Duties

• Develop and implement comprehensive multichannel marketing campaigns, including digital advertising, social media marketing, email marketing, and print advertising to maximize reach and engagement.
• Manage social media advertising campaigns on platforms such as Facebook Ads and LinkedIn to boost brand visibility and lead generation.
• Utilize SEO best practices to optimize website content, improve search engine rankings, and increase organic traffic.
• Oversee content marketing initiatives by creating compelling copy, managing content calendars, and coordinating with content writers to produce high-quality blogs, articles, and promotional materials.
• Implement marketing automation tools to streamline lead nurturing processes, track campaign performance, and enhance demand generation efforts.
• Analyze web analytics reports using tools like Google Analytics to measure campaign effectiveness, identify trends, and inform future strategies.
• Collaborate with sales teams to align marketing efforts with sales goals, support advertising sales initiatives, and develop targeted B2B marketing strategies.
• Manage marketing projects from inception through execution while maintaining budgets and timelines; utilize WordPress for website updates and HTML for customizations.
• Lead cross-functional teams including product management, graphic design (using Adobe Creative Suite), and public relations to ensure cohesive messaging across all channels.
• Conduct market research to identify new opportunities for growth; leverage insights for product positioning and campaign targeting.
• Coordinate with external vendors for print advertising campaigns or specialized digital initiatives; oversee branding consistency across all platforms.

Experience

• Proven experience in digital marketing, demand generation marketing, or performance marketing within a B2B or e-commerce environment.
• Strong proficiency in SEO strategies, web analytics reporting (Google Analytics), CRM systems (such as Salesforce), and marketing automation platforms (like HubSpot or Marketo).
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail; experience with marketing project management tools is preferred.
• Skilled in content writing, copywriting, graphic design (Adobe Creative Suite), and managing social media advertising campaigns on platforms like Facebook Ads and Google AdWords.
• Experience leading or managing marketing, advertising or public relations teams; ability to foster collaboration across departments.
• Knowledge of HTML basics, WordPress website management, Google AdWords campaigns, email marketing techniques, and print advertising strategies.
• Strong analytical skills with the ability to interpret data from web analytics tools for continuous improvement of marketing initiatives.
• Excellent communication skills paired with a proactive attitude toward research-driven decision making; comfortable working in fast-paced environments.

Join us as a Marketing and Business Development Coordinator if you’re passionate about crafting innovative strategies that propel growth! Bring your creativity, analytical mindset, and leadership skills to help us reach new heights through impactful multichannel campaigns that resonate with our audiences worldwide!

Pay: $53,934.91 - $64,953.87 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Work Location: In person