Marketing and Communication Coordinator

About the role

The Marketing and Communications Coordinator will be responsible for implementing the marketing and communications strategy (with a focus on digital marketing and communications) for the 2027 Australian Masters Games with the primary aim of generating awareness and driving entries.

Key responsibilities

• In conjunction with the GM-MC, work with identified agencies to develop, implement and review the Games marketing and communications strategy with the primary aim of generating awareness and driving entries.
• Implement the appropriate blend of effective digital and traditional advertising campaigns and collaborate with appointed agencies, including Google Ad words, re-marketing, E-Newsletter and social media activations.
• Implement the Games social media strategy with a focus on engagement and growth across social media platforms to ultimately generate awareness and drive entries.
• Work with participating sports to develop and implement bespoke sport-specific marketing strategies.
• Assist and implement the sporting club marketing strategy to the sporting club database.
• In conjunction with the AMG GM & GM-MC, implement an impactful ambassador and influencer program to promote the Games.
• Manage the efficient and effective day-to-day communications with participants and stakeholders via social media platforms.
• Manage content development and delivery of the Games eDM (via MailChimp) in the lead up to and during the Games with the view to grow the Games database.
• Manage the 2027 AMG website including content creation and updating via WordPress.
• Assist with implementation of the Games brand across all touchpoints of the Games.

About you

• Tertiary qualifications in Marketing, Communications or a relevant discipline
• Minimum of two years' experience in a similar role, with a strong focus on digital marketing
• Excellent written communication skills with a strong ability to generate creative and engaging content across a variety of platforms (e.g. website, eDM and social media)
• Experience in the interpretation of and reporting on digital analytics (including Facebook and Google analytics) to draw valuable insights and maximise campaign performance
• Innovative mindset with an understanding of the latest digital marketing trends, technologies and methodologies and best practices to optimise performance for engagement and growth
• Experience with Adobe Creative Suite, Mailchimp and Wordpress desirable
• High level office suite skills ensuring accuracy and quality within reasonable timeframes
• Excellent interpersonal skills resolving issues at the point of origin and facilitating efficient and productive relationships with stakeholders
• Demonstrated high level written and oral communication skills with ability to effectively communicate at all levels and across all demographics
• Ability to work independently as well as in a project team with outcomes focus
• Must be based in either Newcastle or the Central Coast.

About us

During 13-20 November 2027, Australia's premier multi-sports festival, the Australian Masters Games (AMG) will be held across Newcastle and the Central Coast. The Games are expected to attract over 8,000 participants and accompanying persons across a targeted sport program of 50+ sports. The employer is UniSport Australia which manages the Australian Masters Games.