Marketing & Communications Executive

Key Responsibilities:

• Plan and execute integrated marketing campaigns to drive brand awareness and business growth.
• Develop and implement marketing communication (Marcom) initiatives across digital and offline channels.
• Create and manage engaging content for social media, websites, EDMs, marketing collateral, and promotional materials.
• Manage social media platforms, content calendars, community engagement, and digital campaigns.
• Coordinate product launches, exhibitions, roadshows, customer events, and promotional activities.
• Work closely with internal teams, agencies, media partners, and vendors to ensure successful campaign execution.
• Support website updates, SEO initiatives, and digital marketing activities.
• Monitor and analyse campaign performance, providing insights and recommendations to improve ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support CRM, customer engagement, lead generation, and retention initiatives.

Requirements:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.
• 3 years of experience in marketing, marketing communications, brand management, or a related role.
• Strong creative, copywriting, storytelling, and content development skills.
• Good understanding of digital marketing, social media platforms, content marketing, and SEO fundamentals.
• Experience coordinating marketing campaigns, events, or product launches.
• Strong communication, presentation, and stakeholder management skills.
• Analytical mindset with the ability to interpret campaign performance data.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Proactive, independent, and a strong team player.

Preferred Skills:

• Google Analytics (GA4)
• SEO/SEM knowledge
• Canva, Adobe Photoshop, or Illustrator
• Basic video editing skills
• Mailchimp, HubSpot, Salesforce Marketing Cloud, or other marketing automation platforms
• Meta Business Suite
• LinkedIn Campaign Manager