Marketing & Communications Expert

MISSION CONTEXT

In close collaboration with the Cluster Lead Brand & Corporate Functions and key stakeholders, the Marketing & Communications Strategist plays a central role in developing, monitoring and optimizing the communication and marketing strategy for the cluster.

Working alongside MarCom Strategists from other clusters, this role also contributes to shaping a global marketing and communications strategy for the entire bank, ensuring that the various cluster strategies are seamlessly aligned and form a coherent whole.

YOUR RESPONSIBILITIES

•        Develop a deep understanding of the cluster's domains: brand, branding, internal comms, corporate comms and change management

•        Monitor the latest trends and evolutions in Marketing & Communications and assess their relevance for the cluster

•        Understand the strategic focus and priorities of each domain and identify customer needs

•        Translate the business strategy into MarCom strategies in close collaboration with the Cluster Lead and stakeholders

•        Develop Marketing & Communications Plans in collaboration with Product Owners and MarCom Managers

•        Represent MarCom in strategic projects across the organization

•        Define long-term objectives and KPIs for the Cluster and monitor progress

•        Support squads with strategic insights and develop strategic MarCom plans

•        Develop innovative concepts and MVPs before handing them over for delivery

PROFILE & EXPERIENCE

•        Master's degree in Communication, Economics, Marketing or equivalent

•        Minimum 15 years of relevant experience in marketing & communications

•        Proven experience in the management and implementation of brand and communication strategies within the financial industry or similar sectors

•        Strong business acumen and change management experience — preferred

TECHNICAL SKILLS

Mandatory

•        Excellent writing & editing skills

•        Strong expertise in MS Office

•        Very good knowledge of communication techniques & tools

•        Strong presentation skills

•        Stakeholder management

•        Brand positioning and brand building

LANGUAGES

•        Dutch — strong written and spoken communication skills

•        French — strong written and spoken communication skills

•        English — strong written and spoken communication skills

SOFT SKILLS

•        Strategic thinker with helicopter view

•        Strong decision-maker

•        Excellent communicator, diplomatic and customer-oriented

•        Proactive with a can-do attitude

•        Team player with a feeling for communications, branding and innovation