市場推廣及品牌傳訊經理 Marketing & Communications Manager

Key Responsibilities

1. Marketing Strategy & Campaign Management

· Develop and execute annual and quarterly marketing & communication plans, aligned with group strategy.

· Plan integrated campaigns spanning digital, social, PR, events, and partnerships; manage budgets and ROI.

2. Public Relations (PR)

· Build and maintain strong relationships with media, KOLs/KOC, and industry partners.

· Draft press releases, media kits, and key messages; pitch and manage coverage across traditional and digital media.

· Handle crisis communication and reputation management with a calm, composed approach.

3. Social Media Strategy

· Own the social media strategy and content calendar across platforms (WeChat, Xiaohongshu, Instagram, Facebook, LinkedIn, etc)

· Produce engaging content (text, image, short video) and grow audience across each unit's accounts.

· Manage community engagement, monitor sentiment, and leverage data insights to optimize content and campaigns.

4. Cross-Business-Unit Coordination

· Identify synergies and run cross-promotions between the hostel, mall, and co-working space to maximize reach and cost efficiency.

· Standardize brand guidelines, tone of voice, and campaign toolkits across units while allowing local adaptation.

· Collaborate with operations, leasing, and property management teams to align marketing with business goals.

5. Analytics & Reporting

· Track and analyze campaign performance, media coverage, and social metrics; produce actionable insights and regular reports.

· Benchmark against competitors and industry trends to keep strategies sharp.

Requirements

Education & Experience

· Bachelor's degree or above in Marketing, Communications, PR, Business, or related field.

· 8+ years of experience in marketing/PR, with demonstrated success in at least one of: student housing/hostels, retail malls, or co-working/office spaces. Experience across multiple is a strong plus.

· Proven experience managing PR and social media strategy for a multi-brand or multi-business portfolio.

· Candidates with agency background (PR agency or social/digital media agency) will be a strong plus.

Skills & Competencies

· Excellent Chinese and English written and verbal communication; strong copywriting and content creation skills.

· Hands-on with social media platforms and content tools; comfortable with short-video creation, basic design tools (e.g., Canva, PS/PR) and use of AI.

· Strong project management and organizational skills; able to juggle multiple priorities and stakeholders.

· Data-driven with sound analytical and reporting ability.

• · Creative, proactive, and composed under pressure; strong interpersonal and stakeholder-management skills.