Marketing and Content Coordinator

• About CapYear Academy

CapYear Academy offers online CCMA medical assistant certification training built for pre-health students. Our students are pre-med and pre-PA undergraduates looking to gain clinical experience and find their place in medicine.

More than 1,100 pre-health students from 150 schools have trained with CapYear. We partner with universities, student organizations, and healthcare employers to help future clinicians access clinical jobs.

Role Overview

The Marketing and Content Coordinator is a hands-on creator and executor. You will produce content, manage our social channels, run email campaigns, and coordinate events. You will work directly with the senior management team to build the marketing calendar and keep initiatives moving from idea to launch.

The core of the role is social media, email, content creation, video interviews, and event coordination.

Key Responsibilities

Social media content and management

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Plan, produce, and publish content across Instagram, TikTok, LinkedIn, and YouTube, including short-form video, graphics, and copy

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Manage day-to-day posting, community engagement, comments, and direct messages

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Capture and share student stories, testimonials, and campus event coverage

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Track trends and adapt content formats to what performs

Email marketing

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Build, schedule, and send email campaigns to prospective students, partner schools, and advisors

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Write and edit email copy in line with CapYear voice and messaging guidelines

Maintain audience lists and segments; support A/B testing of subject lines and content

Additional support

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Post occasional updates to the website and Google Business Profile

Reporting and brand

Track performance across social, email, and web; share monthly reporting with leadership

Recommend adjustments based on results

Ensure all materials follow CapYear brand guidelines and compliance-sensitive language standards

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Support partner-school and employer outreach with marketing materials as needed

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field

Demonstrated fluency in social media content production and execution (portfolio required)

Comfortable shooting and editing video for social media and the website (CapCut, Premiere Rush, or similar)

Hands-on experience with email marketing platforms

Experience planning or coordinating events

Strong writing and editing skills

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Organized, deadline-driven, and able to manage several projects at once

Able to work in the Towson office Tuesday through Thursday

Preferred Qualifications

Design tools such as Canva or Adobe Creative Suite

Familiarity with social and email analytics

Experience with a CRM or marketing automation tool

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Towson, MD 21286