Marketing & Content Specialist

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 4- 6 years of experience in marketing, content marketing, digital marketing, event marketing, brand marketing, or a similar role.

• Demonstrated experience in marketing campaign and/or event execution.

• Strong interest and ability to identify global, local, industry, and social media trends and translate them into relevant content or marketing ideas.

• Strong creative thinking and ideation skills, with the ability to develop ideas from concept to execution.

• Basic understanding of lead generation, marketing funnels, and campaign performance metrics.

• Strong attention to detail while maintaining a big-picture perspective.

• Portfolio of relevant marketing campaigns, content, events, or projects is highly preferred.

Job Responsibilities:

• Monitor global, local, industry, business, technology, and social media trends

• Translate trends, insights, and business topics into relevant and engaging content ideas.

• Develop creative concepts, campaign themes, timelines, execution plans and content angles across different channels.

• Develop and manage content calendars across relevant social media channels.

• Coordinate content creation from ideation to production and publication.

• Work closely with internal teams, designers, videographers, agencies, and other partners to deliver quality content.

• Monitor social media performance and identify opportunities for improvement.

• Plan and execute marketing campaigns, activations, events, and other marketing initiatives.

• Ensure campaigns and events are delivered according to timeline, budget, and objectives.

• Evaluate campaign and event effectiveness and provide recommendations for future initiatives.

• Develop and execute marketing initiatives to support lead generation.

• Collaborate with Sales/Business Development teams to identify opportunities and target audiences.

• Manage multiple marketing projects simultaneously from planning through execution.