Marketing & Event Development Manager

About the role

This role involves developing and executing marketing strategies to increase awareness, leads, and revenue for a ballroom venue. You will create new event concepts, build partnerships with brands and vendors, oversee event execution from conception through delivery, and drive commercial performance through campaigns and activations.

Key responsibilities

• Develop and implement marketing strategies to increase awareness, leads, and revenue for the ballroom
• Identify target markets and new business opportunities
• Create creative and measurable marketing campaigns
• Collaborate with the sales team to improve conversion of marketing leads into bookings
• Create new event concepts to increase traffic and revenue
• Develop events including product activations, corporate events, brand launches, exhibitions, concerts, seasonal events, community events, lifestyle events, and wedding-related events
• Conduct market research to identify events with commercial potential
• Create business proposals and financial projections for each event
• Build partnerships with brands, companies, event organizers, communities, wedding vendors, media, and potential sponsors
• Identify sponsorship and collaboration opportunities and develop mutually beneficial partnership packages
• Oversee event execution from concept through implementation, coordinating with internal teams, vendors, event organizers, talent, sponsors, and partners
• Ensure events run according to targets and budget
• Conduct post-event evaluations and create improvement plans
• Take responsibility for revenue generated from events and activations
• Prepare monthly marketing and event development reports
• Analyze performance of campaigns and events
• Develop strategies to increase ballroom occupancy during low season periods