Marketing & Events Executive

About the role

This role involves programming and events management, content development, copywriting, social media strategy, and marketing and promotion. You will conceptualise, plan, and execute public programmes and events including exhibitions, pop-ups, workshops, and cultural activations, with end-to-end coordination from ideation to on-ground delivery. You will develop and execute content across all social media platforms, manage marketing campaigns, and ensure brand consistency across all channels.

Key responsibilities

• Conceptualise, plan, and execute public programmes and events (exhibitions, pop-ups, workshops, cultural activations, etc.), including end-to-end coordination from ideation to on-ground delivery
• Coordinate with vendors, artists, partners, and collaborators
• Handle event logistics, setup, onsite support and dismantle
• Maintain a calendar of upcoming activities and ensure smooth delivery of events
• Prepare event documentations and reports
• Develop and execute a content calendar across all social media platforms (Instagram, TikTok, Facebook, etc.)
• Create engaging, high-quality content (photo, video, captions, reels)
• Manage postings, monitor engagement, and respond to inquiries/messages in a timely manner
• Support in developing and executing marketing campaigns (online and offline)
• Track and analyse social media performance metrics, conduct post-campaign analysis, manage budget tracking, and prepare insightful reports

About you

• Degree in Mass Communications/Public Relation/Marketing, or any relevant discipline
• At least 3 years of marketing experience, with hands-on involvement in PR, content, and campaigns
• Excellent communication skills (written and verbal) in English and Bahasa Melayu; proficiency in Mandarin is a plus
• Strong presentation and communication skills
• Proven experience in content creation, copywriting, and public relations
• Familiar with digital marketing tools and design platforms (e.g., Canva, Adobe Creative Suite)
• Strong organisational skills and the ability to manage multiple projects simultaneously
• Flexibility to work weekends, evenings, or during special events as needed
• Able to meet tight deadlines and manage multiple projects