Marketing And Public Relations Executive

Company Description Irys Group, headquartered in Singapore, is a pioneer in inventory management for jewellery, using next-generation auto-identification and RFID technologies. The company delivers flexible and cost-efficient solutions that help jewellers automate core functions such as counting and tracking jewellery items. Built on strong domain experience, Irys focuses on customer needs and perspectives to enhance operational efficiency and user experience. With offices in India, Hong Kong, and the USA, and partner offices in Germany, Myanmar, and the UAE, Irys collaborates with ERP providers to support jewellery clients in adopting and scaling its technology.

Job Summary

The Marketing & PR Executive will drive B2B marketing, lead generation, PR, events, and industry networking across the GCC, working closely with Sales to generate qualified opportunities and support business growth.

Key Responsibilities

• Generate qualified leads through cold calling, email marketing, LinkedIn, social media, databases, and business directories.
• Plan and manage digital campaigns across LinkedIn, Google, Meta, and other relevant platforms; track performance and ROI.
• Build brand awareness through PR, press releases, newsletters, case studies, partnerships, and industry associations.
• Research and coordinate exhibitions, trade shows, webinars, seminars, workshops, and networking events.
• Build relationships with jewellery associations, retail organizations, gold/diamond trade bodies, influencers, and industry stakeholders.
• Create marketing content including brochures, blogs, videos, case studies, customer success stories, emails, and social media content.
• Maintain CRM and sales pipeline data and provide monthly reports on leads, CPL, ROI, traffic, engagement, events, and conversions.
• Identify sponsorship, partnership, and speaking opportunities within the jewellery and RFID sectors.

Requirements

• 2+ years of B2B marketing and lead generation experience.
• GCC market experience is required; European market experience is an advantage.
• Experience in technology, SaaS, ERP, RFID, enterprise software, retail technology, jewellery, luxury, or industrial solutions is preferred.
• Strong skills in lead generation, cold calling, digital advertising, email marketing, CRM, content creation, and event management.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and Google Analytics.
• Excellent communication, networking, presentation, organizational, and project management skills.
• Self-motivated, commercially aware, creative, and comfortable working independently and with Sales.
• Willingness to travel across the GCC for exhibitions and industry events.

KPIs

• Qualified leads and sales opportunities generated.
• Cost per lead and campaign ROI.
• Website and social media growth.
• Event-generated leads and event ROI.
• Industry partnerships and brand visibility.