Marketing & Training Head

Chief Marketing Officer / Head of Marketing & Network Development – ODNRole Objective

We are looking for an experienced and strategic Chief Marketing Officer / Head of Marketing & Network Development to lead ODN's marketing, distributor development, training and network-building initiatives.

The primary responsibility is to build a strong, active and sustainable distributor network—not merely by recruiting people, but by developing capable distributors who can independently build, lead and grow their own teams.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and execute ODN's overall marketing and business-growth strategy.
• Build brand awareness and strengthen ODN's market positioning.
• Develop customer acquisition, retention and referral strategies.
• Identify new markets, territories and business opportunities.
• Develop annual, quarterly and monthly marketing plans aligned with business objectives.

2. Network Building & Distributor Development

• Lead the strategy for distributor recruitment, activation, productivity and retention.
• Develop systems to identify and recruit quality distributors.
• Build a structured distributor-development pipeline:

Recruit → Activate → Train → Develop → Duplicate → Lead → Grow.

• Develop high-performing distributors into independent team leaders.
• Create systems that enable distributors to build and develop their own networks.

3. Training & Leadership Development

• Design and implement a comprehensive ODN Distributor Training Academy.
• Conduct product, sales, communication, presentation and business-building training.
• Develop structured onboarding programs for new distributors.
• Conduct leadership-development programs for high-potential distributors.
• Create training content, manuals, presentations, videos and digital learning materials.
• Build a culture of continuous learning and performance improvement.

4. Distributor Engagement

• Plan and conduct distributor meetings, conferences, workshops and business-development events.
• Develop recognition and reward programs to motivate distributors.
• Maintain strong relationships with key distributors and emerging leaders.
• Understand distributor challenges and develop practical solutions to improve productivity and retention.

5. Digital & Field Marketing

• Develop ODN's digital marketing strategy across social media, WhatsApp and other relevant platforms.
• Create effective marketing campaigns, product campaigns and referral programs.
• Support distributors with approved marketing materials and communication tools.
• Integrate digital marketing with field-based distributor development.

6. Leadership & Team Building

• Build and lead the Marketing, Training and Network Development team.
• Recruit, mentor and develop strong marketing and training professionals.
• Establish clear responsibilities, targets and performance metrics.
• Build a leadership pipeline within the organization.

7. Business Analytics & Performance Management

• Establish KPIs and dashboards to monitor marketing and network performance.
• Track:
• New distributors
• Active distributors
• Distributor productivity
• Distributor retention
• Customer acquisition
• Repeat business
• Sales growth
• New leaders developed
• Territory expansion
• Analyse market trends, distributor performance and competitor activities.
• Present strategic recommendations and growth plans to senior management.

Candidate Profile

• 10+ years of relevant experience in Marketing, Direct Selling, MLM, Network Marketing, FMCG, Consumer Products or Distributor Development.
• Proven track record of building and scaling distributor networks.
• Strong experience in distributor training and leadership development.
• Experience in developing and implementing marketing strategies at a regional, national or multi-market level.
• Strong commercial understanding of sales, customer acquisition and retention.
• Excellent communication, presentation, negotiation and leadership skills.
• Strong strategic thinking combined with hands-on execution ability.
• Experience managing and developing marketing/training teams.
• Willingness to travel extensively across markets.
• Strong digital marketing and social-media understanding will be an advantage.

Key Success Measures

The role will not be measured simply by recruitment numbers.

Success will be measured by:

Network Growth + Distributor Productivity + Leadership Development + Customer Growth + Sustainable Sales

The ultimate objective is to create a self-sustaining ODN network where distributors are trained, productive and capable of developing the next generation of leaders.

Leadership Philosophy“Don't build a network that depends on one person. Build a system that develops people, creates leaders and allows the network to grow independently.”

Pay: From ₹1,200,000.00 per year

Work Location: In person