Marketing Assistant (Admin)

About the Role The Marketing Administrative Assistant plays a vital role in ensuring the marketing team operates efficiently and effectively. This role combines strong administrative coordination with hands-on support for marketing initiatives and digital campaigns. The position ensures that marketing projects run smoothly, timelines are maintained, documentation is accurate, and stakeholders are well coordinated. In addition to administrative responsibilities, the role provides digital marketing support to help strengthen the brand’s online presence. This includes assisting with social media execution, organizing digital assets, supporting campaign launches, and helping track and report digital performance. The role is ideal for someone who is highly organized, proactive, detail-oriented, and interested in developing deeper expertise in both marketing operations and digital marketing.

Key Responsibilities

1. Marketing Administration & Operations

• Provide administrative support to the marketing team including documentation, scheduling, and coordination.

• Maintain marketing calendars, campaign timelines, and project trackers. • Coordinate meetings, prepare agendas, and document meeting minutes.

• Manage marketing documentation including vendor files, contracts, purchase orders, and invoices.

• Assist in coordinating marketing campaigns across internal teams and external partners.

• Track project deliverables to ensure initiatives are executed on time and in full.

• Assist in monitoring marketing budgets and organizing expense records. • Maintain structured filing systems for marketing assets, reports, and documentation.

• Support internal communication between marketing, operations, finance, and agency partners.

2. Digital Marketing Support

• Assist in scheduling and publishing content across brand social media platforms.

• Coordinate digital campaign assets including copy, creative files, and videos.

• Support digital campaign launches and promotions.

• Prepare weekly or monthly digital performance reports including engagement, reach, and traffic metrics.

• Track and organize digital campaign performance data.

• Maintain organized folders and version control for digital marketing assets.

Key Skills

• Strong organizational and time management skills

• Excellent attention to detail and documentation accuracy

• Ability to coordinate multiple projects simultaneously

• Strong communication and collaboration skills

• Familiarity with social media platforms and digital marketing tools

• Basic data analysis and reporting capabilities

Preferred Tools Knowledge

• Microsoft Office or Google Workspace

• Social media scheduling platforms • Basic analytics dashboards and reporting tools