MARKETING ASSISTANT

Marketing Assistant – FMCG Industry

Department: Marketing
Reports To: Marketing Manager / Marketing Head
Employment Type: Full-Time

JOB SUMMARY

The Marketing Assistant supports the planning, execution, and monitoring of marketing activities for the company’s FMCG products. The role requires a combination of marketing coordination, graphic design, social media content creation, product promotion, and administrative support.

The ideal candidate has experience in the Fast-Moving Consumer Goods (FMCG) industry, understands consumer products and brand promotion, and has strong skills in graphic design and marketing materials development.

KEY RESPONSIBILITIES

1. Marketing Support

• Assist in developing and implementing marketing campaigns, promotions, and product activities.
• Support the Marketing Manager in preparing marketing plans, calendars, presentations, and reports.
• Coordinate with Sales, Production, R&D, QA, and other departments for marketing-related activities.
• Assist in product launches, trade promotions, events, exhibits, and company activities.
• Monitor competitors, market trends, consumer preferences, and promotional activities.
• Maintain proper documentation and records of marketing activities.

2. Graphic Design & Content Creation

• Create marketing materials such as posters, flyers, brochures, product presentations, banners, social media graphics, and promotional materials.
• Develop creative layouts and visual concepts aligned with the company’s brand guidelines.
• Prepare product-related graphics and promotional content for online and offline channels.
• Edit photos and videos for social media and marketing campaigns.
• Coordinate with suppliers, printers, and external designers for production of marketing materials.
• Ensure all designs and marketing materials are accurate, professional, and brand-consistent.

3. Social Media & Digital Marketing

• Assist in managing company social media accounts and digital marketing activities.
• Create and schedule engaging content for Facebook, Instagram, TikTok, and other relevant platforms.
• Monitor comments, messages, engagement, and basic social media analytics.
• Assist in developing promotional campaigns and online activities.
• Track performance of digital campaigns and prepare basic reports.

4. FMCG & Product Marketing

• Assist in promoting FMCG products through various marketing channels.
• Support product sampling, merchandising, trade promotions, and brand activation activities.
• Coordinate with Sales teams regarding promotional materials and product campaigns.
• Help ensure proper presentation and visibility of products in stores and other selling channels.
• Gather customer and market feedback to support marketing improvements.

5. Administrative & Reporting Functions

• Prepare marketing reports, presentations, purchase requests, activity proposals, and other required documents.
• Maintain an organized database of marketing materials, photos, designs, and campaign records.
• Monitor marketing expenses and assist in tracking the marketing budget.
• Perform other marketing-related tasks assigned by the Marketing Manager or Management.

QUALIFICATIONS

• Bachelor’s Degree in Marketing, Advertising, Communications, Multimedia Arts, Business Administration, or a related field.
• At least 1–2 years of experience in Marketing, preferably in the FMCG/Food Manufacturing industry.
• Strong knowledge of marketing principles, promotions, branding, and consumer products.
• With proven experience in graphic design and marketing materials creation.
• Proficient in Canva, Adobe Photoshop, Illustrator, or similar design software.
• Knowledge of social media management and digital marketing platforms.
• Good written and verbal communication skills.
• Creative, organized, detail-oriented, and able to manage multiple tasks.
• Willing to work on marketing events, product activations, and other company activities when required.

PREFERRED SKILLS

• Graphic Design
• Branding and Product Marketing
• Social Media Management
• Content Creation
• Photo and Video Editing
• FMCG Marketing
• Marketing Campaign Planning
• Market Research
• Event and Product Activation
• Microsoft Office / Google Workspace
• Canva / Adobe Creative Suite

KEY PERFORMANCE INDICATORS (KPIs)

• Timely completion of marketing projects and campaigns
• Quality and creativity of marketing materials
• Social media engagement and content performance
• Timely delivery of promotional materials
• Successful implementation of product promotions and activations
• Marketing expense and budget monitoring
• Support provided to Sales and other departments
• Accuracy and completeness of marketing reports and documentation
• Contribution to brand awareness and product visibility

CORE COMPETENCIES

Creativity | Communication | Organization | Attention to Detail | Teamwork | Time Management | Marketing Knowledge | FMCG Awareness | Graphic Design | Problem Solving