Marketing Assistant

Job Location: Avani Victoria Falls Resort

At Avani, we’re all about finding that perfect balance — between cool and kind, design and function, service and privacy. We’ve built our hotels and resorts around this philosophy: vibrant social spaces that vibe with the day, stylish rooms that simply work, and honest, locally inspired food. We embrace an upbeat service culture that genuinely respects the art of hospitality.

With a growing portfolio across Europe, the Middle East, Asia, Africa, and Australia, Avani is a brand on the move. If you take real pride in the little things — and believe that a warm welcome and a genuine smile make all the difference — you’ll fit right in here.

To assist in promoting the hotel's brand, products, and services through effective marketing campaigns, content creation, digital engagement, and stakeholder relations. Working closely with internal teams and external partners, coordinate day-to-day marketing initiatives, maintain relationships with media and key influencers, support public relations activities, manage marketing collateral, and contribute to the achievement of the hotel's business objectives. The role plays a key part in enhancing brand visibility, driving guest engagement, and strengthening the hotel's market position.

Creative, organized, and results-oriented Marketing Assistant to support the execution of the hotel's marketing and communications activities.

• Assist in the planning, coordination, and execution of marketing and communications campaigns to support business objectives.
• Conduct market research, competitor analysis, and data collection to support marketing strategies and decision-making.
• Coordinate promotional activities, events, partnerships, and brand activations.
• Support the creation and distribution of content for social media platforms, email campaigns, websites, and other marketing channels.
• Assist in managing the hotel's digital presence, ensuring content remains current, engaging, and aligned with brand standards.
• Monitor, track, and prepare reports on marketing campaign performance and key performance indicators.
• Maintain marketing calendars, campaign schedules, and project timelines to ensure timely delivery of activities.
• Organize and maintain marketing collateral, image libraries, databases, and other marketing assets.
• Collaborate with internal stakeholders, designers, writers, agencies, media partners, and vendors to ensure successful execution of marketing initiatives.
• Provide administrative support to the marketing function, including scheduling, purchase orders, invoicing, and coordination of supplier relationships.
• Assist in building and maintaining positive relationships with media representatives, industry partners, influencers, and other key stakeholders.
• Support the delivery of exceptional guest experiences through effective marketing activities that enhance brand visibility, drive engagement, and contribute to overall client satisfaction.

Qualifications & Experience

• Full Grade 12 School Certificate certified by the Zambia Qualifications Authority (ZAQA).
• Diploma or Degree in Marketing, Communications, Public Relations, Digital Marketing, Business Administration, or a related field.
• Minimum of 1 to 3 years' experience in a marketing, communications, or public relations role.
• Experience in hospitality, tourism, or service-related industries will be an added advantage.
• Knowledge of social media platforms, digital marketing, and content management.
• Experience creating marketing content for digital and print platforms.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office applications.
• Experience with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms is advantageous.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Key Competencies

• Marketing & Brand Management
• Digital Marketing & Social Media Management
• Content Creation & Copywriting
• Public Relations & Media Engagement
• Communication & Interpersonal Skills
• Event Coordination
• Attention to Detail
• Creativity & Innovation
• Stakeholder Relationship Management
• Planning & Organization

Desirable

• Experience managing hotel or tourism-related social media accounts.
• Knowledge of photography, videography, and basic graphic design.
• Familiarity with website content management systems and email marketing platform

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