Marketing Assistant

Key Responsibilities Campaign & Project Coordination

• Assist in the planning, execution, and tracking of multi-channel marketing campaigns (digital, email, events, and print).
• Coordinate with external vendors, printers, and creative agencies to ensure timely delivery of marketing materials.
• Maintain the master marketing calendar to ensure all deadlines are met across the team.

Digital & Social Media Management

• Schedule and publish content across social media platforms (Instagram, LinkedIn, Facebook, TikTok) using scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Monitor social media comments, messages, and engagement, escalating customer queries to the appropriate departments.
• Assist in basic graphic design and video editing for social assets (using Canva or Adobe Spark).

Content & Copywriting

• Draft compelling copy for email newsletters, blog posts, website landing pages, and promotional materials.
• Proofread and edit marketing collateral to ensure brand voice and grammatical consistency.

Administrative & Operational Support

• Manage inventory of marketing swag, promotional items, and printed materials.
• Process purchase orders, track marketing budgets, and reconcile invoices with the finance team.
• Conduct market research and competitor analysis to identify industry trends.

Data & Analytics

• Compile weekly and monthly performance reports for social media, website traffic (Google Analytics), and email open rates.
• Maintain and update the Customer Relationship Management (CRM) database (e.g., HubSpot, Salesforce).

Education Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (fresh graduates are encouraged to apply).

Experience

• 0–2 years of experience in a marketing, advertising, or administrative role. Internships count as relevant experience.

Technical Skills

• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and Google Workspace.
• Familiarity with social media management tools and basic design tools (Canva is a must; Adobe Suite is a bonus).
• Basic understanding of SEO principles and Google Analytics is highly advantageous.

Soft Skills

• Organizational Excellence: Ability to juggle multiple projects simultaneously without dropping the ball.
• Communication: Excellent written and verbal communication skills with a keen eye for detail.
• Proactivity: A "self-starter" mentality who can anticipate the team's needs rather than waiting for instructions.
• Team Player: Willing to support colleagues across different functions.