Marketing Assistant

Key responsibilities

• Support the development of social media strategy and monthly content plan
• Generate creative content ideas based on brand objectives, trends, and audience insights
• Write content briefs and work closely with designers, photographers, and videographers
• Review and provide constructive feedback on creative assets to ensure brand consistency
• Monitor content performance and identify opportunities for improvement
• Source, coordinate, and maintain relationships with KOLs, influencers, media, and brand partners
• Manage KOL seeding, collaborations, and campaign execution
• Track campaign results and prepare performance reports
• Support campaign planning and execution across online and offline channels
• Coordinate with shopping malls, landlords, agencies, and external partners

About you

• 2–3 years of experience in Marketing, Social Media, Content Marketing, or related field
• Strong understanding of social media platforms and content trends
• Experience in content planning, briefing creatives, and reviewing design work
• Passion for food, café culture, lifestyle, fashion, or hospitality brands