Marketing Assistant

About the role

Tour Fitting Golf (TFG) is a golf club fitting studio in Wong Chuk Hang, Hong Kong. We are looking for a hands-on Marketing Coordinator to handle day-to-day marketing execution, from social media content to campaigns and other marketing projects. You will create and publish content across our Chinese platforms, Xiaohongshu (RedNote), Douyin and WeChat Channels, and our English platforms, Instagram and YouTube. You will report directly to the Marketing Manager and spend most of your time making things: shooting and editing short videos, designing images, writing captions and publishing. The Marketing Manager sets the strategy; you bring it to life on each platform.

Key responsibilities

• Chinese social media: Run our Xiaohongshu, Douyin and WeChat Channels accounts day to day. Plan, publish and adapt content to suit each platform's format, audience and tone.
• English social media: Handle day-to-day posting on Instagram and YouTube, including Reels, Stories and Shorts, and repurpose content between platforms.
• Video and image creation: Shoot and edit short-form video, take photos and design graphics that are on-brand and made for social.
• In-studio content capture: Capture fittings, events, new product arrivals and behind-the-scenes moments as they happen.
• Community management: Reply to comments and direct messages, and pass customer enquiries to the right person on the team.
• Paid promotion: Help set up, monitor and optimise Xiaohongshu Ads campaigns.
• Trend spotting: Keep up with trending formats, topics and competitor accounts, and pitch content ideas.
• Reporting: Track performance across platforms, prepare regular reports and suggest what to do more or less of.
• Campaigns and projects: Help the Marketing Manager roll out campaigns, events and promotions, and support other marketing projects as needed.

About you

• 1 to 3 years in social media, content creation or marketing. Candidates with less experience and a strong portfolio are welcome to apply.
• Hands-on experience running or growing a brand or personal account on Xiaohongshu and Instagram. Experience with Douyin, WeChat Channels or YouTube is a strong advantage.
• Fluent in Cantonese, Mandarin and English, with strong written Chinese and English for captions and scripts.
• Confident with CapCut or Premiere Pro.
• Comfortable with Canva and Photoshop, and able to work within brand guidelines.
• A good eye for framing and lighting, on a phone or a camera.
• Organised, proactive, eager to learn and open to feedback.

About us

Tour Fitting Golf (TFG) is a golf club fitting studio in Wong Chuk Hang, Hong Kong, and one of Hong Kong's fastest-growing golf businesses.

Benefits

• Direct mentorship from an experienced Marketing Manager.
• Real ownership of content across our social channels, with room to test your own ideas.
• A vibrant, active and supportive team culture.
• The chance to make a visible impact at one of Hong Kong's fastest-growing golf businesses.