Marketing Assistant

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. The company focuses on solving fragmented access to tailored guidance, particularly in emerging and unbanked markets, by replacing generic advice with data-informed recommendations. Insight Genesis AI connects user data, behavior, and predictive models to create an intelligent ecosystem that supports life decisions in key verticals. Its unified platform provides customized financial advice, enhances recruitment and talent management, guides students in education choices, and promotes better health and wellness management.

Role Description This is a full-time remote role for a Marketing Assistant at Insight Genesis – IGAi. The Marketing Assistant will support day-to-day marketing activities, including coordinating campaigns, assisting with market research, and helping create content and materials that align with the company’s brand and objectives. The role involves monitoring and reporting on campaign performance, maintaining marketing databases, and supporting sales and customer-facing teams with up-to-date resources. The Marketing Assistant will also interact with prospective and existing users to gather feedback, support basic customer inquiries related to marketing initiatives, and collaborate with cross-functional teams to ensure consistent messaging across channels.

Qualifications

• Comment and follow all our social media now
• Strong Communication skills for clear written and verbal interaction with internal teams and external stakeholders.
• Market Research skills to gather, analyze, and present insights about target audiences, competitors, and industry trends.
• Customer Service skills to support users and partners, handle inquiries professionally, and maintain positive relationships.
• Sales and Sales & Marketing skills to assist in lead generation, campaign support, and alignment between marketing and sales efforts.
• Basic understanding of digital marketing channels (social media, email, content marketing) and analytics tools is beneficial.
• Strong organizational skills with attention to detail and the ability to manage multiple tasks and deadlines in a remote environment.
• Comfort working with technology platforms and AI-driven products; prior experience in tech, fintech, or edtech is an advantage.
• Associate’s or Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.