Marketing Assistant Manager

Key Responsibilities

• Integrated Marketing Strategy & Campaigns – Plan, execute, and evaluate integrated marketing strategies across online, offline, and retail shop touchpoints to strengthen brand equity and drive business growth.
• Event Planning & Management – Lead and manage all Hong Kong-based offline marketing events, pop-ups, and brand activations from concept to end-to-end execution.
• E-Commerce & Website Operations – Oversee overall website updates and maintain daily management of web/e-commerce content (including CMS platforms) to optimize user experience and conversion.
• Trade & Promotion Execution – Partner with the purchasing team to formulate local promotion mechanics, pricing strategies, and campaign execution plans.
• Wholesale & Travel Retail Support – Support the HK Wholesale and Travel Retail teams by developing tailored B2B sales support materials, collateral, and trade marketing assets.
• CRM & Member Engagement – Manage CRM activities, lifecycle marketing initiatives, and member activation strategies in coordination with the CRM team.
• Team Leadership & Project Oversight – Work closely with the Senior Marketing Manager to supervise the junior colleagues, ensuring aligned goal setting, smooth project workflows, and high-quality deliverables.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, E-Commerce, or a related discipline
• 5-8 years of solid marketing experience, ideally within retail, luxury goods, lifestyle, or travel retail sectors. Prior experience managing both online and offline (O2O) initiatives is highly preferred
• Hands-on experience in event management, trade marketing, promotional execution, and website/CMS operations
• Demonstrated ability to manage projects across cross-functional and guide junior team members effectively
• Strong interpersonal and presentation skills with fluency in written and spoken English, Cantonese, and Mandarin
• Highly organized, detail-oriented, solution-driven, and adaptable in a fast-paced retail environment