Marketing Assistant/Executive

What We’re Looking For

Do you love fashion, clothing, and creating engaging experiences for customers? Join us and turn your passion into a career in a fun, dynamic, and creative environment with Play Fashion!

We are looking for a creative, enthusiastic, and proactive Marketing Assistant / Executive to join our pioneer team as we introduce niko and ... Store (https://www.dot-st.com/nikoand/), one of Japan’s renowned fashion and lifestyle retail brands, to Malaysia. As we prepare to open our first store at 1 Utama Shopping Centre, followed by our second store at Pavilion Bukit Jalil and further expansion, this is an exciting opportunity to be part of a growing fashion brand.

In this role, you will support our marketing initiatives across social media, digital marketing, and brand promotions to increase brand awareness, strengthen customer engagement, and drive sales. We welcome individuals who are passionate about fashion, enjoy exploring creative ideas, and are eager to contribute to the growth of our brand.

Whether you are an experienced marketing professional or a fresh graduate looking to kick-start your career, we welcome you to join our team!

Fresh Graduates & Interns Are Welcome to Apply!

If you are passionate about fashion, thrive in a fast-paced environment, and enjoy working with a fun and energetic team, come grow with us and be part of our exciting journey in bringing niko and ... to Malaysia!

Brand Introduction

niko and... offers the happiness of creating your own unique style by adding . It's a multi-brand shop with a wide range of products from apparel to interior goods. We invite you to join us and introduce.

Company Introduction

Global Work, niko and..., Lowrys Farm, and other brands are part of a casual fashion specialty store chain that operates over 40 brands in Japan and overseas with approximately 1,300 stores worldwide. Their slogan, "Play fashion!", reflects their desire to "enjoy fashion and life while delivering lots of excitement to the world."

Key Responsibilities

• Social Media Management: Assist in managing the company's social media platforms, including Instagram, TikTok, Facebook, and other relevant channels.
• Content Creation: Create engaging content such as pictures, videos, Reels, TikTok videos, Stories, and promotional posts featuring our fashion products and collections.
• Marketing Campaigns: Support the planning and execution of marketing campaigns, seasonal promotions, new product launches, festive campaigns, and in-store events.
• Visual Merchandising: Assist in preparing promotional displays, product styling, and visual content to maintain brand consistency.
• E-commerce Support: Assist with website updates, online product listings, promotional banners, and online marketing activities, where required.
• Influencer & KOL Collaboration: Coordinate with influencers, content creators, and brand ambassadors for product reviews, collaborations, and promotional campaigns.
• Retail Store Support: Work closely with the retail team to promote in-store activities, new arrivals, special offers, and customer engagement initiatives.
• Marketing Materials: Assist in preparing promotional materials, including posters, flyers, banners, and digital advertisements.
• Marketing Performance: Monitor social media engagement, campaign results, and promotional performance, and assist in preparing basic marketing reports.
• Other Duties: Support the marketing team with administrative tasks and other marketing-related projects as required.

Requirements

• Diploma or degree in Marketing, Mass Communication, Digital Marketing, Fashion, Business, or a related field.
• A genuine interest in fashion, retail, branding, and social media trends.
• Basic knowledge of social media platforms such as Instagram, TikTok, and Facebook.
• Creative, detail-oriented, proactive, and willing to learn.
• Good communication, organisational, and teamwork skills.
• Basic skills in Canva, CapCut, Photoshop, or other content creation tools are an advantage.
• Able to work independently and manage multiple tasks.
• Previous marketing or retail experience is an advantage.

For interns: Students currently pursuing a diploma or degree in a relevant field are welcome to apply. Training and guidance will be provided.

What We Offer

• Hands-on experience in fashion retail marketing.
• Opportunities to develop digital marketing and content creation skills.
• Exposure to real marketing campaigns, retail promotions, and brand-building activities.
• A creative and collaborative working environment.
• Opportunities for career growth and potential full-time employment for suitable candidates.