Marketing Associate

JOB OVERVIEW

The Marketing Associate is responsible for supporting business growth through the identification, qualification, and monitoring of sales and bidding opportunities. The role involves extracting bid opportunities from PHILGEPS, pre-qualifying opportunities based on company-defined criteria, generating leads from other channels, monitoring bid conversion performance, and preparing timely and accurate reports. The position plays an important role in helping the organization expand its pipeline and improve opportunity conversion.

DUTIES AND RESPONSIBILITIES

1. Bid Opportunity Sourcing

• Extract relevant bid opportunities from PHILGEPS and other applicable platforms.
• Ensure opportunities are identified on time and aligned with the company’s products, services, and target market.
• Maintain an organized list or database of active bid opportunities.

2. Opportunity Screening and Pre-Qualification

• Review and pre-qualify bid opportunities based on established parameters (product/service fit, eligibility requirements, project value, location, deadline, probability of participation or win).
• Endorse qualified opportunities to the concerned team for further action.

3. Lead Generation

• Generate new leads from channels other than PHILGEPS, such as online search, client databases, market research, referrals, industry directories, and other public/private sector opportunities.
• Build and update a pipeline of prospective clients and projects.

4. Bid Conversion Monitoring

• Track the status of sourced and endorsed opportunities.
• Monitor bid conversion performance from lead generation to actual participation and awarded projects.
• Assist in identifying reasons for low conversion and recommend improvements.

5. Reporting and Documentation

• Generate regular reports on bid opportunities, qualified leads, endorsements, and conversion performance.
• Maintain accurate records of opportunities, client information, and monitoring files.
• Support management with data needed for decision-making and planning.

6. Corporate Standards & Administration

• Skills Development Accountability: Review personal performance results, identify areas for skill improvement, and take ownership of self-development actions.
• Code of Ethics and Code of Conduct: Maintain full compliance with all provisions of the Company’s Code of Ethics and Code of Conduct.
• Quality Management: Follow documented procedures, identify non-conformities, participate in QMS training, and assist in corrective actions.
• Safety: Adhere strictly to safety regulations, report hazards immediately, and promote a safe work environment.
• Data Privacy: Handle personal and sensitive information securely in compliance with data privacy policies and laws.
• Others: Perform other duties as assigned.

QUALIFICATIONS

Technical Knowledge

• Familiarity with PHILGEPS and basic government/private bidding processes.
• Knowledge of lead generation, opportunity screening, and pipeline monitoring.
• Understanding of basic sales and marketing support processes.
• Knowledge of CRM, lead trackers, or database management tools.
• Proficiency in Microsoft Office applications (especially Excel).

Behavioral Competencies

• Attention to detail and accuracy in handling data and requests.
• Good time management and ability to handle multiple tasks.
• Accountability in ensuring timely and complete outputs.
• High integrity and ability to maintain confidentiality across all transactions.
• Supports team goals and evaluates opportunities using defined criteria and business relevance.

Job Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Management, Communications, or any related course.
• Experience: 1–2 years of relevant experience in marketing support, lead generation, business development, sales coordination, or bid monitoring.