Marketing Associate

Company Description:

Kiddie’s Playgroup Management (KPG Management) operates a network of franchised Kiddie Academy locations across the Chicagoland area, delivering high-quality childcare and early childhood education for children ages 6 weeks to 6 years old. The corporate team supports each center with resources and leadership in Operations, Curriculum Development, Program Support, Facility Maintenance, and Staff Development. KPG Management values educators, leaders, and collaborative team members who are passionate about working with children and families. The organization fosters a supportive, engaging environment where professionals can build meaningful careers in early childhood education.

What You'll Do:

Enrollment & Family Engagement

• Respond promptly to new family inquiries through phone, email, and other communication channels.
• Contact prospective families as soon as leads are received to maximize engagement.
• Schedule tours and help provide a positive first impression of our academies.
• Follow up consistently with prospective families to encourage tours and enrollment.
• Maintain accurate records of communications and lead activity.

Lead Management

• Monitor incoming inquiries across 12+ Kiddie Academy locations.
• Ensure academy directors are following up with assigned leads in a timely manner.
• Communicate with directors regarding outstanding inquiries and follow-up needs.
• Provide additional support to academies that have opportunities to improve tour and enrollment conversion.
• Track lead activity and identify trends, opportunities, and areas for improvement.
• Research new opportunities to increase brand awareness and drive enrollment.

Marketing Support

• Assist with creating and scheduling social media content, including Reels, Stories, and short-form videos.
• Monitor social media engagement by responding to comments, identifying potential inquiries, and escalating relevant messages to academy directors.
• Help maintain a consistent brand presence across social media and other communications.
• Assist with marketing campaigns, promotions, and special projects.
• Represent Kiddie Academy at community events, festivals, networking events, and other local opportunities when needed.

Administrative Support

• Create and organize marketing materials for academy directors.
• Prepare and send internal communications, including staff birthday and anniversary messages.
• Maintain organized and accessible marketing assets.
• Assist with additional marketing and administrative projects as needed.

What We're Looking For:

The ideal candidate is someone who is people-oriented, organized, proactive, and eager to make an impact .

Preferred qualifications include:

• Previous experience in marketing, customer service, sales, admissions, enrollment, or a related field.
• Excellent verbal and written communication skills.
• Strong phone etiquette and a customer-focused mindset.
• Ability to build relationships and communicate effectively with prospective families and internal teams.
• Strong organization and attention to detail.
• Ability to manage multiple priorities and work independently.
• Comfortable learning and working with CRM or lead management systems.
• Familiarity with social media platforms such as Facebook and Instagram.
• Experience with Canva or similar design tools is a plus.

Skills for Success:

• Communication and relationship building
• Customer service and sales
• Organization and time management
• Problem-solving
• Collaboration and teamwork
• Attention to detail
• Adaptability and willingness to learn
• Creative thinking
• Data-driven decision making

How Success Will Be Measured:

Success in this role will be measured by:

• Speed and consistency of response to new inquiries
• Number of tours scheduled
• Improvement in inquiry-to-tour and tour-to-enrollment conversion rates
• Consistent follow-up with prospective families and academy directors
• Accuracy of lead documentation
• Timely completion of marketing projects and communications
• Contribution to overall marketing and enrollment growth

What We Offer:

• Competitive pay of $20.00–$24.00 per hour
• Generous paid time off
• Health, dental, and vision insurance
• 401(k) retirement savings plan
• Employee assistance program
• Employee childcare discount
• Professional development assistance
• Supportive and collaborative team environment
• Opportunities to grow within a rapidly expanding organization

Ability to Commute: Glendale Heights, IL 60139 (Required)

Ability to Relocate: Glendale Heights, IL 60139: Relocate before starting work (Preferred)

Work Location: In person