Marketing Associate

Job Responsibilities

1. Social Media Management

Plan, create and publish engaging content across Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.

Develop a monthly social media content calendar to support brand awareness, customer engagement and business growth.

Write compelling captions, prepare visuals and maintain a consistent brand identity across all platforms.

Monitor comments, messages, engagement and social media performance.

Identify relevant content trends and opportunities to increase the company's online visibility.

2. Video Filming & Editing

Film videos featuring our trucks, prime movers, lorry cranes, container transportation, warehouse operations and heavy vehicle trading activities.

Edit short-form videos for social media platforms, including Reels, TikTok videos and YouTube Shorts.

Create company introduction videos, service highlights, customer testimonials, recruitment videos and behind-the-scenes content.

Add subtitles, music, transitions, graphics and voice-overs where appropriate.

Take photographs and capture video footage during company activities, fleet operations and events.

Turn everyday business operations into interesting and professional marketing content.

3. Digital Marketing & Lead Generation

Support digital marketing campaigns to generate enquiries and attract potential customers.

Assist with website updates, online advertising and search engine optimization (SEO).

Develop marketing content to promote our transportation services, container trucking, lorry crane services and heavy vehicle trading business.

Explore new digital channels and marketing strategies to reach potential customers in the logistics, construction and engineering industries.

Track campaign performance and recommend improvements based on results.

4. Corporate Branding & Marketing Support

Prepare marketing materials, company presentations, brochures, flyers and advertisements.

Support recruitment marketing to attract drivers and other employees.

Assist with company events, promotional campaigns and other marketing initiatives.

Work closely with the management and operations teams to identify content opportunities and communicate our capabilities effectively.

Requirements

Experience in social media management, content creation, video filming and editing.

Proficient in video editing tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve or equivalent software.

Able to plan, film and edit videos independently, from concept to final publication.

Familiar with Facebook, Instagram, TikTok, LinkedIn and other social media platforms.

Creative, resourceful and comfortable working in a hands-on operational environment.

Strong written communication skills in English.

Able to manage multiple projects and meet deadlines.

Willing to travel to company facilities, worksites or operational locations when required.

Preferred Skills

Experience producing short-form videos and growing social media accounts organically.

Basic photography, graphic design and copywriting skills.

Familiarity with Canva, Meta Business Suite, social media analytics and digital advertising.

A portfolio of previous social media content or video projects.

What We Offer

An opportunity to build and grow the digital presence of an established Singapore logistics group.

A hands-on role with creative freedom to develop new marketing ideas.

Exposure to real-world business operations, heavy vehicles and diverse industrial sectors.

Opportunities to take ownership of marketing campaigns and see the direct impact of your work.

Competitive remuneration based on experience and capabilities.

Our History

Founded in 1986 by siblings Kwee Teng and Swee Yin as

HENG & LIM Trading Enterprise

, HENG LIM began as a modest logistics operation with just two vehicles. Over the years, the business steadily expanded its capabilities and, in 1996, was incorporated as

HENG LIM TRANSPORT PTE LTD (HLT)

, marking a significant milestone in its growth into a comprehensive logistics provider offering transportation, trading and warehousing services.

In 2008, HENG LIM established

Heng Lim Services Pte Ltd (HLS)

to support the group's growing trading business. HLS specialises in the buying and selling of new and used heavy vehicles and machinery, serving customers in neighbouring markets such as Malaysia, Indonesia and Myanmar.

Continuing its commitment to growth and service excellence,

HENG LIM acquired United City Transportation Co (Pte) Ltd in 2023

to expand its container trucking services and strengthen its transportation capabilities.

From its humble beginnings with two vehicles to a diversified logistics group, HENG LIM continues to build on its legacy of experience, reliability and long-standing customer relationships, delivering integrated logistics and trading solutions to customers in Singapore and across the region.