Purpose of the Role

The Marketing Associate develops plans, coordinates, and executes marketing activities across North America.

The objective is to build a highly effective and collaborative marketing function that supports all strategic business sectors of Goodridge while ensuring a consistent brand presence across the Americas and alignment with the wider Goodridge Group.

While the role remains strategic as needed, it primarily focuses on hands-on coordination, project management, governance, and performance measurement rather than being purely strategic in nature.

Role Context

Business Unit Responsibility

The Marketing Associate supports all strategic Goodridge business sectors for North America—Performance & Racing, OEM, and Defense & Aviation—while maintaining a consistent regional brand identity and alignment with the wider Goodridge Group.

Business sector

Primary marketing focus

Performance & Racing

Motorsport, high-performance aftermarket, racing teams and sponsorships, events and racing series, and dealer and enthusiast networks.

OEM

Series-production programs, engineering solutions, technical product communications, customer and industry engagement, and manufacturing and quality capabilities.

Defense & Aviation

Defense and security applications, aerospace solutions, industry trade shows, technical and regulatory communications, and government and defense markets.

Global Marketing Committee

The Marketing Associate, Americas is a core member of the Global Marketing Committee, which provides strategic alignment, governance, direction, and oversight for marketing activities across the Goodridge Group. The committee coordinates strategy, budgets, campaigns, trade shows, sponsorships, and brand standards across regions and business sectors.

Membership: Board of Directors; Marketing Managers for the Americas and EMEAA; Business Unit Leaders for Performance & Racing, OEM, and Defense & Aviation; Country Managers where appropriate; and other stakeholders based on business objectives.

Operating model:

• Monthly committee meetings and close collaboration between the Americas and EMEAA marketing teams.
• A shared annual marketing and event calendar.
• KPI-based performance reporting and transparent project management using Microsoft 365 tools.
• Joint prioritization of marketing investments, campaigns, events, sponsorships, and brand standards.

Functional Scope

• Strategy and brand: Support regional strategy, strengthen brand awareness and positioning, maintain corporate identity standards, and identify partnerships and growth opportunities.
• Content and media: Plan and deliver social media, photography, video, product launches, customer stories, corporate communications, LinkedIn and B2B content, and editorial calendars.
• Events and sponsorships: Coordinate and attend trade shows, motorsport and customer events, sponsorship activations, partners, suppliers, event assets, on-site execution, and post-event evaluation.
• Merchandise and brand assets: Maintain a company-wide catalog covering apparel, trade-show equipment, promotional products, giveaways, displays, collateral, and corporate branding assets.
• Project, budget, and performance management: Establish plans, timelines, responsibilities, milestones, and budgets; coordinate stakeholders; and report on brand awareness, reach, engagement, lead generation, event performance, sponsorship return, website traffic, and marketing contribution to growth.

Key Stakeholders

The role partners with the Board of Directors, Business Unit Leaders, Country Managers, Sales and Business Development, Product Management, Engineering, design and creative resources, external agencies, sponsorship partners, dealers, customers, media partners, and regional marketing colleagues.

Key Accountabilities

No.

Key accountability

1

Coordinate and execute the Americas marketing plan across Performance & Racing, OEM, and Defense & Aviation, translating business priorities into campaigns, content, events, and measurable deliverables.

2

Maintain consistent brand positioning and corporate identity across regional communications, digital channels, marketing materials, merchandise, sponsorships, and customer-facing activities.

3

Plan and manage content and media activity, including editorial calendars, social media, photography, video, product launches, customer stories, corporate communications, and B2B campaigns.

4

Plan, coordinate, and attend trade shows, motorsport activities, customer and partner events, and sponsorship activations, including budgets, suppliers, assets, logistics, on-site support, and post-event evaluation.

5

Lead marketing projects by establishing scope, responsibilities, timelines, milestones, and governance; use Microsoft 365 tools to maintain visibility, collaboration, and timely delivery.

6

Manage regional marketing expenditure within approved budgets, prioritize investment against business objectives, control costs, and maintain accurate forecasts and reporting.

7

Develop KPI-based reporting for brand awareness, audience reach and engagement, lead generation, website traffic, event performance, sponsorship return, and marketing contribution to commercial growth.

8

Represent the Americas on the Global Marketing Committee, align plans with EMEAA and Group stakeholders, share best practices, and identify cross-region and cross-business-unit synergies.

9

Build effective relationships with business leaders, Sales, Business Development, Product Management, Engineering, agencies, dealers, customers, media, and sponsorship partners to support growth objectives.

Decision Rights and Governance

Makes decisions on

Regional marketing work sequencing; content and editorial scheduling; routine campaign and event coordination; assignment of approved marketing resources; selection and use of approved brand assets; and day-to-day adjustments within approved strategy, budget, brand standards, and operating plans.

Recommends

Regional marketing strategy, annual plans and budgets; campaign priorities; sponsorships and partnerships; major events; agency or supplier selection; new tools and channels; material changes to brand assets; and investment shifts intended to improve reach, engagement, lead generation, or commercial impact.

Aligns / escalates

Material budget variances; commitments outside approved plans; reputational, legal, regulatory, export-control, confidentiality, or brand risks; conflicting Business Unit priorities; significant supplier or event issues; and claims requiring technical, quality, legal, or executive approval. Customer, technical, regulatory, pricing, and contractual commitments must be confirmed by the responsible function before external release.

Key relationships

Board of Directors; Marketing Manager EMEAA; Business Unit Leaders; Country Managers; Sales and Business Development; Product Management; Engineering; Quality and Regulatory; Finance; Legal; Information Technology; design and creative resources; external agencies and suppliers; dealers; customers; media partners; and sponsorship partners.

Experience, Knowledge and Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent relevant experience may be considered.
• Five or more years of progressively responsible marketing experience, ideally in a multi-business-unit, manufacturing, automotive, motorsport, aerospace, defense, or other technical B2B environment.
• Demonstrated experience coordinating integrated campaigns, content, digital and social media, trade shows, events, sponsorships, and external agencies or suppliers.
• Strong project-management capability, including scope definition, scheduling, stakeholder coordination, budget control, risk management, and delivery across concurrent initiatives.
• Working knowledge of brand governance, corporate communications, content planning, lead generation, digital marketing, and performance measurement.
• Experience developing budgets, managing expenditure, evaluating return on investment, and translating data into clear recommendations for business leaders.
• Proficiency with Microsoft 365, including Teams, Planner, SharePoint, PowerPoint, Excel, and Copilot; familiarity with content-management, social-media, analytics, marketing-automation, or customer-relationship-management platforms is desirable.
• Excellent written and verbal communication skills, with the ability to adapt complex technical and commercial information for varied audiences and channels.
• Ability to travel domestically and internationally, including attendance at trade shows, motorsport events, customer activities, and Group meetings, as business needs require.

Core Competencies

Strategic and Commercial Orientation

Connects marketing activity to business-unit priorities, customer needs, market opportunities, and commercial growth objectives while balancing regional execution with Group strategy.

Brand Stewardship

Applies corporate identity and brand standards consistently, protects reputation, and ensures communications present a coherent Goodridge proposition across markets and channels.

Integrated Marketing Execution

Turns plans into coordinated campaigns, content, events, sponsorship activations, and sales-support materials tailored to Performance & Racing, OEM, and Defense & Aviation audiences.

Project and Budget Management

Defines scope, owners, milestones, dependencies, budgets, and risks; manages multiple priorities; and delivers high-quality work on time and within approved resources.

Stakeholder Influence and Collaboration

Builds alignment across regions, Business Units, and functions; communicates clearly with senior leaders and technical teams; and manages agencies, suppliers, and partners constructively.

Content and Communication

Creates clear, audience-appropriate narratives and briefs, maintains editorial discipline, and translates technical, customer, and commercial information into compelling communications.

Data and Performance Focus

Defines meaningful KPIs, analyzes campaign and channel results, evaluates investment effectiveness, and uses evidence to recommend improvements and allocate resources.

Agility and Judgment

Adapts plans as conditions change, exercises sound judgment within delegated authority, anticipates reputational or delivery risks, and escalates material issues promptly.