Marketing Automation / CRM Coordinator

Join Prime Financial Group A Leading ASX-Listed Australian Financial Group

Prime is a market-leading financial services firm with 200+ team members globally. We combine the agility of a startup with the strength of a listed company. Innovation, ownership, and entrepreneurship are at the heart of everything we do.

Learn more about Prime Financial Group: https://www.primefinancial.com.au

Job Purpose

We are seeking a Marketing Automation / CRM Coordinator to support campaign builds, testing, journey maintenance, asset updates and administration across Salesforce Marketing Cloud and related CRM activities. The role will work closely with the Senior Salesforce Marketing & Data Cloud Specialist and the Marketing Team to execute email campaigns, maintain customer journeys, manage marketing data and support ongoing lifecycle marketing activity.

Key Responsibilities

• Build and deploy email campaigns within Salesforce Marketing Cloud or similar marketing automation platforms.
• Support customer journey setup, testing, monitoring and maintenance.
• Create, update and maintain email campaign assets, templates and content blocks.
• Assist with audience creation, campaign segmentation, list uploads and data validation.
• Perform campaign QA, UAT, link checks, rendering checks and testing before deployment.
• Monitor campaign performance and prepare basic campaign reports and status updates.
• Maintain CRM records, data accuracy and marketing database hygiene.
• Support lead management, lifecycle marketing activities and customer engagement campaigns.
• Coordinate with marketing, CRM and business stakeholders for campaign execution requirements.
• Document campaign processes, checklists and operational steps to support consistent execution.

Required Skills & Experience

• 2-4 years of CRM, marketing automation, campaign operations or email marketing experience.
• Experience using Salesforce Marketing Cloud, Salesforce CRM, HubSpot, Marketo, Pardot or similar platforms.
• Exposure to email campaign build, campaign execution and marketing operations.
• Basic understanding of customer journeys, automation workflows and lifecycle marketing.
• Experience working with customer data, lists, segmentation and campaign databases.
• Strong attention to detail with good QA, testing and quality control ability.
• Basic reporting and campaign performance tracking experience.
• Good written and verbal communication skills
• Ability to manage campaign tasks, deadlines and stakeholder requests in an organised manner.
• Basic HTML email editing knowledge is preferred.

Preferred / Desirable Experience

• Salesforce Marketing Cloud exposure is preferred.
• Experience in financial services, banking, insurance, wealth management or another regulated industry is desirable but not mandatory.
• Exposure to SQL, data segmentation or CRM reporting is an advantage.
• Experience working with global teams or Australian stakeholders is preferred.

Ideal Candidate Profile

• Marketing Automation Coordinator
• CRM Coordinator
• Marketing Automation Executive
• Email Marketing Executive
• Campaign Operations Executive
• Salesforce Marketing Cloud Coordinator

Why Join Prime?

At Prime, your'e more than just a team member. You're a key part of our clients experience. We invest in your development, support your growth, and provide opportunities to build a meaningful, long-term career.

Please ensure you read and answer all mandatory application questions accurately before submitting your application.

Send us your CV and a short cover letter to

[email protected] outlining why youd be a great fit.

We'd love to hear from you!